Blogging

How to Make Your Blog Sweet and Sticky (So People Devour It)

Hmm…don’t you love it when you have a sweet and sticky treat? The warm weather is a-coming and that means ice cream galore. Well, it does for my twins!

People are naturally drawn to sweet foods. It’s comforting, tastes good and it’s universally accepted as a good thing.

(now, I’m hungry for some mint chocolate-chip ice cream!)

Don’t you want your blog to be exactly that? A place many people enjoy and love your posts so much that they devour it and share it with others?

I know I do! When I set out to start Twins Mommy I wanted to make sure I was talking to the right people. It took me a bit of time to figure it out, but now I know the right people are reading my posts 🙂

But, the next challenge after that is how the heck do you make your audience stay on your post and blog? If you’re sharing your blog posts on social media then you have to make a good impression for these “strangers.”

This means giving them bits and pieces of your blog in hopes that they will devour more of your blog by reading more and more content.

You can see the average time of how long your audience stays on your blog. For example, here’s a snapshot of the average time people spend on this blog:

Not every month is like this or every day, but it’s nice to know that people are valuing my content and enjoying it so much that they stay! If you want to see your average session, go to your Google Analytics under Audience and Overview.

And I’m so humbled when they tell me about this too!

So, how do you make your blog so sweet and tasty that other people can’t help but stay and devour it for hours and hours?

If you don’t have time to read this post, I made a video that walks you through how to create a sticky blog. So make sure to check out the video and I would love it if you subscribed to my YouTube channel.

Here are five things I do to help me get my audience glued to my blog.

1. Make Your Blog Easy to Navigate

Blogs come in all shapes, sizes and themes. Your blog is also an extension of YOU mama! If your blog is fun and quirky, then you’re probably the same.

Color, font choices and, design elements all make up your blog, but you have to remember that people are coming to your blog to read your posts.

So, don’t make it hard for them!

Some easy ways to make your blog reader-friendly is to have a menu that isn’t cluttered with a lot of topics. I LOVE LOVE LOVE Sarah’s blog, The Frugal Millionaire!

And one reason why is that her blog is so beautiful but also easy to navigate. Her menu is non-cluttered and easy to access.

Another thing is to make sure your blog is optimized for mobile users. This means that your blog looks good on a smartphone and functions accordingly. From my Google Analtyics, I can see that half of my audience reads my posts on their phone.

One thing I do differently on my blog that I didn’t do when I first started blogging is make my links in my blog posts longer. So, instead of linking one word in my post, I might link a phrase. This is because mobile users might have a hard time clicking on a short link.

And one final thing that I like is a home page with your blog roll.

Now this might be old school or something, but it helps me navigate your WHOLE blog. I personally like to look at all your posts and I don’t want to be confined to one topic when I first come to your site. But, that’s just a personal thing 🙂 No hate!

Finally, one thing I think helps is not making your blog intrusive to the reader. For example, I don’t want to go to your site and get bombarded with scroll mats, pop-ups and flashing ads.

Sure, this blogger might be banking dough and getting a whole bunch of subscribers, but I like to make my reader have an enjoyable, non-intrusive time on my blog. For a while I had a top bar advertising my freebie and I even thought that was a little intrusive 🙂

2. Don’t Be Shy About Interlinking

By linking to old posts on your blog, you make your audience a little curious about that link and it will result in people clicking through and staying on your site longer. It’s a simple concept, but for new bloggers, you may not have many posts to interlink.

That’s okay. Make it a habit to link those first few posts to each other and if you get in a snag (i.e. the post you wrote doesn’t relate to older posts), this means you aren’t niching down your blog mama! Some great ways to interlink your blog is to:

  • Create a series so you have to link to your other posts
  • Create a theme for the month and link to the posts in that theme
  • Link to relevant content only (don’t link for the sake of linking)

I also hear that interlinking is a great SEO strategy too!

Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.

Can you over interlink? I think so. When I read a blog post and every sentence has a link, I get turned away and have a hard time reading it. But, it can be hard when you have an established blog and you can essentially link to many of your older content!

This happens to me with my Elna Cain blog. For example, the beginning of this post has 5 links that point to my older posts.

3. Long Form Content

Do people really read long form content? Heck yeah they do! Even busy moms will find the time to read a blog post if it’s intriguing, answers their question and is engaging!

But, there are so many other reasons to do long form content than making your blog sticky.

It Builds Authority in Your Niche

What if you were the one in your niche that had epic content, guides, blog series and more on your blog? If you came across that blog, wouldn’t you want to share that blog and tell everyone that THIS is the place to get your answers?

The mom blog niche is a vast and over saturated niche I’m afraid. But, one way to stand out is to have powerful long form content that’s full of amazing tips and strategies.

My first 4k word post was this one.

I then exceeded that amount with this post, topping at 5k words.

And the most longest post on this blog? I did a round-up of 40 mom bloggers and that was a 12k word post!

When you start writing valuable long content you become the expert in your niche. Since my freelance writing niche is digital marketing, my blog is filled with strategies to help mom bloggers. People know me for that gal that has blog traffic tips or Pinterest tips…and is doing it with twins to boot!

It Gets Noticed On Google

Google favors long content and it will rank longer content on a niche topic than shorter posts. This is something to think about if you want to start using SEO on your blog. Studies have been done on this and posts that are 2,000 words or longer get ranked higher than shorter posts.

I don’t know about you, but if Google likes long form content, you betcha I’m going to use that element to help my blog rank higher than other ones in my niche.

Now, for some people, writing long blog posts may not be the best strategy for their blog or niche. If your blog is a fun parenting blog and your audience knows you for your quick 800 word posts on parenting hacks and tips, then don’t change that!

But, for niches that allow long form content, why not do it?

Still, there are others that may feel they aren’t the best writers! I totally understand. You know, I honestly don’t think I’m the BEST writer out there. But, I get paid to WRITE!

So, don’t worry if you aren’t the best writer. One trick you can do to make your blog post “look” longer is to respond to your comments.

If you have a lot of comments, this “looks” like your post is long to Google. This post on my blog has over 230 comments!! The post itself isn’t that long, but the content on that post exceeds 3k words I bet!

It Retains a Long Shelf-Life

Having long form content can generate traffic over a long period of time. This is because these types of post attract more backlinks, which is great for SEO and getting your post ranked.

And we touched a bit about organic traffic from Google. Google sees your post as valuable and will rank it higher, which means more people will click through.

4. Pillar Type Content

Okay. So I just mentioned long form content and now pillar posts. Aren’t they the same?

Well, not really. You can have a long post and not provide value to help your audience. Pillar posts, in my eyes, is content that is backed up with facts, studies or examples.

As well, the post itself has some elements to help it be a pillar type post, such as:

  • Images in the post – creating graphics, having screenshots or adding an image for each sub-heading.
  • External links – you want to provide the BEST resources for your audience, right? That may mean linking to other great posts out there that will answer their questions.
  • Internal links – linking to old posts will also help answer your audience’s questions.
  • Sub-heading topics – a great blog post has sub-headings to denote what the post is about. It helps the reader focus and stay on your post. It’s also great for SEO!
  • Valuable topics – having a topic that people want to know about will help you create a pillar type of post.

Now, if you’re brand new to blogging, don’t feel like you have to write a pillar post for EVERY post! I don’t! I don’t have the time and well, this is my personal passion blog! I like talking about fun stuff like the funny things my twins say!

5. Offer Multiple Freebies

Do you have an email list yet? Having an email list is a great thing to have as a new blogger since it can really help you grow your brand, traffic, income and followers! Phew!

One way to entice readers to follow you and read more of your blog is to offer a freebie, or lead magnet. When I first started blogging, I only offered one freebie on my Elna Cain site.

I did that for over a year, but my list was slow growing. It wasn’t until I offered more freebies – specifically content upgrades – that I grew my list like wildfire (if you sign up to my Mom Boss Vault at the top of this blog, you can get access to my webinars and one of them is a webinar all about content upgrades!).

I learned quickly that if you offer multiple freebies, you will get followers and readers that want to devour anything and everything you have on your blog!

And, your email list is loyal! They will support your blog and share your content!

One way to make multiple freebies easily is with ConvertKit. I have a tutorial and video on how to make a freebie so make sure to check that out!

Leave Your Readers Wanting More

Starting a blog was the best decision I made! I was able to connect with other moms (other twin moms too!) and meet so many awesome other bloggers and creatives!

Know that your blog is fluid. This means it takes time to grow and nurture. If one month you only dedicate 20% of your time to your blog, that’s okay. Maybe the next month it will be 40%.

But, these tips will help you grow your tribe quickly because they will be wanting more and waiting for your next post!

So, tell me – what’s your favorite way to making sticky content?

 

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35 Comments

I haven’t quite found a way to make my blog sticky yet. My content plan for 2019 does have themes so I’m hoping that helps. I love how sticky your blog is. Anytime I visit I end up staying a long time. Each link I click takes me to another great post! I hope to be like you when I grow up in the blogging world.Reply to Keyona
Hi Keyona! Aww thanks so much! Creating a sticky blog really relies on your writing and content. So focus on your audience when you write and write to only one person! I hope this helps!Reply to Elna
Thanks for the tips! I feel like I have such a hard time filling my email list even with freebies but I keep trying! Great post!Reply to Teya
Hey Teya! Yes, your email is a whole other ball game in the world of blogging! I have a hard time with email too! Here’s a post on freebie ideas to help you: https://twinsmommy.com/ideas-grow-email-list/Reply to Elna
beautiful information you have here…been blogging for like four years now and although i havent been consistent, i have no idea why i never get substantial traffic, heeeeeeeeeeelp!Reply to Christine
Hey Christine! Thanks so much. Glad you enjoyed the post.Reply to Elna
I would love to have your input on my blog. I’m open to suggestions.Reply to Ruth
Ruth! Thanks so much! I took a quick look at your blog and my suggestion is have images 🙂 Your blog posts don’t have images to share! Also, have a headshot of you! All of this will build your brand as a blogger and people will start to remember you!Reply to Elna
Great article as always Elna 🙂 I was wondering, how often do you suggest we post new content?Reply to Emmerey
Hi Emmery! Thanks for commenting and your question 🙂 As for how often, if your blog is new, more the better! If you can pull off 2x a week then go for it, but if you can’t don’t stress about not doing that! Do what’s comfortable. I think the most you can blog and still get comments and engagement is 2, maybe 3 times a week. Having three posts might be a challenge with promotion and getting comments and shares, but it will help you grow your traffic. Good luck!Reply to Elna
Thank you for the response Elna! Very helpful tips 🙂 Helps a lot.Reply to Emmerey
Love these tips and I must admit that I just removed my pop up email subscription webform today! I thought it was a great way to get attention and initial subscribers, but realized it my be deterring people from sticking around and clicking deeper. Thanks for the great advice!Reply to Alexandra
Hi Alexandra! Yes! I love hearing that. While scroll mats and obtuse opt-in forms that shoot out of nowhere probably get more subscribers, I just feel it soo intruding for readers…thanks so much for stopping by!Reply to Elna
Thanks for the info, great tips for when I start blogging.Reply to janet
Hi Janet, You’re welcome so much! Glad you found some good tips for your new blog!Reply to Elna
Hey Elna! You got it going on, girl! You amaze me at how quickly you can grow a successful blog. Definitely one to stalk online! 😉 Keep rockin’ girly!Reply to Bren
Hey Bren! Thank you so much. My growth isn’t as fast as I’d like, but that’s because I can’t focus on TM all the time! Thanks for stopping by!Reply to Elna
These are great tips to make a blog sticky! I’m still working on growing my email list, I need to create content upgrades and more freebies. Definitely saving this to come back to it (several times I’d say) later on. Thanks for sharing! 🙂Reply to Andrea
Hi Andrea! Thanks so much! Happy that you are eager to start an email list 🙂 Yay! Make sure to check out my tutorial on how to use ConvertKit!!Reply to Elna
Great post, Elna! My favorite thing to do for sticky content is to be myself. Like the way you included emojis and mentioned your twins in this post. Having your own writing voice is a great way to keep people on your blog longer. They feel like they are talking to a friend or the real you!Reply to Kristie
Hi Kristie! Yes, having your own writing voice is key to it all. If people enjoy the way you write, you’ll have more followers!Reply to Elna
Your title totally sucked me in! You’re so clever. I love your blog. These are good tips/reminders on how to keep my content rich! Thank you!Reply to Amy
Hey Amy! Aww thanks 🙂 I’m always thinking of food and blogging 🙂 So why not think of blogs as food? ha.. Glad you found some great tips to make your blog sticky…Reply to Elna
Hi Elna! Thank you so much for these valuable tips. I can totally relate to your email when you mentioned taking extra family time to enjoy your kids but then the blog ends up suffering. I am pretty new to blogging and worked hours and hours getting it up and running and then felt like I couldn’t be spending that kind of time every week on top of my job or I’d burn myself out! I’m still trying to find the balance but these tips are awesome and I know they will help with my struggle! Thanks so much!!Reply to Michelle
Hi Michelle! Thanks so much. YES, with the warmer weather and having to prep them for school in the fall, I literally have NO time in the day to do all this content stuff. I have to type super fast 🙂 But, I have work days and play days and have to take them as they come 🙂 Thanks for stopping by!Reply to Elna
You are awesome!! I love your blog! It has been a lifesaver! I´m pretty new at blogging, so Im kind of lost… but your posts help quite a lot! All the love all he way from Argentina!Reply to Antonia
Hi Antonia! Wow! Thank you so much! I never know if newbies are reading my posts and are learning from them or think it’s too hard or not for them! Thanks for telling me otherwise 🙂 Thanks for stopping by and commenting. It means a lot to me!Reply to Elna
Great tips! I’m fairly new to blogging so this is definitely helpful for me ?Reply to Amy
Hi Amy, So glad I helped you out! Having a sticky blog takes time, but so worth it in the end 🙂Reply to Elna
Great post Elna…again 🙂 You inspire me so much! Yes, the long posts on my site are the ones that do the best…lots of valuable content…you’re right…even busy mums read a long post if it is of help to them. And simple clear navigation is key too, I think. One other thing to use is intriguing post titles…raises curiosity and keeps readers clicking around.Reply to Joanna
Hi Joanna! Thanks so much 🙂 That’s awesome that your longer posts are doing better than other content on your blog. I’m really liking how your blog’s theme and navigation is too! And you’re right about the headline; having a headline that brings up curiosity is essential! Thanks for stopping by and being a loyal subscriber 🙂Reply to Elna