Is Tailwind any good in 2024?
I’ve been hearing a lot of talk about Tailwind app lately ever since the Google updates have been wiping out entire websites and businesses.
With a Tailwind review, I want to help you find out, is Tailwind really worth it?
How is it helping them grow their traffic? What’s the big hype about this social automation tool?
This is how I thought about it too before I started using the Tailwind app. See, before Twins Mommy I started Elna Cain.
I didn’t invest in any social media scheduling tools; just pinned when I wanted, tweeted here and there and posted on Facebook when I had time.
No big deal. My traffic slowly grew and in the two years of it being up, I had around 12k pageviews. But, when I started Twins Mommy, I wanted to try something completely different.
I wanted to connect with other mom bloggers and grow my blog and I knew I had to get on the Pinterest train to do this.
If you’re thinking about starting a blog, I have a step-by-step tutorial on how to start a mom blog just for you! Make sure to go check it out 🙂
But, because I have twin toddlers running around me, clients wanting their epic posts, a house to take care of and dinner to make each night, I couldn’t sit and pin all day (although I would LOVE to do that…Pinterest is eye candy for me).
I had to find a way to get noticed on Pinterest, since I was working hard at optimizing my presence on that platform without wasting my time.
In came my bae, my BFF, my one and only Tailwind to the rescue.
What is Tailwind?
Tailwind is an app designed specifically for Pinterest marketing and Instagram using a smart schedule.
This tool isn’t just another social media scheduler; it’s a platform tailored for Pinterest (and Instagram) offering automated pin scheduling, analytics, and even a feature known as Tailwind Communities (Tribes) to help increase your content’s reach.
This smart schedule analyzes when your audience is most active and suggests the best times to pin. No more guesswork or random pinning.
And, if you have more than one blog like I do, you can have several Pinterest profiles, making it your all-in-one-spot for marketing your business.
The Tailwind app platform also provides insights about your pins’ performance, enabling you to tweak your strategy accordingly. They also can help you create your own branded plan so that every week is tailored to your brand and business.
It’s like having a personal Pinterest assistant that provides data-driven recommendations to get the most out of your pins.
As a blogger, networking and collaboration are essential, and this is where Tailwind Communities come into play. This feature allows you to join groups of like-minded pinners, where you can share your content and, in return, share theirs.
It’s a reciprocal system that ensures your pins get seen by a broader audience.
By leveraging the power of Tailwind and its dedicated features for Pinterest, you’re not only ensuring a consistent presence on the platform but also giving your blog the visibility it deserves.
There are even other things about Tailwind that make it amazing but I’ll get into that in a bit!
Tailwind Review + Tutorial 2024: My Honest Review
Many Tailwind reviews don’t share the journey of using this platform.
So, I wanted to share my initial growth of using Tailwind app when I started Twins Mommy. The tactics used in this post are still relevant for 2024.
Is Tailwind any good?
Yes! Double yes! The Tailwind app has freed up soo much of my time as a mom blogger. I own several sites and I used Tailwind for every one of those sites!
So, is Tailwind worth it for bloggers? Heck yes!
I wouldn’t have had this fast of a growth without using Tailwind for Pinterest marketing. It’s that good!
My Traffic via Pinterest Before Tailwind
Before I started growing this blog, I had around 84k monthly viewers. I barely pinned and it was erratic for sure.
My Traffic via Pinterest after 3 Months of Using Tailwind
Within 3 months of using Tailwind, my traffic increased by over 360%!! Whoa!
I couldn’t believe the growth. My pageviews went fro 0-18k in three months. Remember when I told you that after two years of blogging on Elna Cain, I barely had 12k pageviews?
Uh. Yeah. Tailwind made that happen.
But, what about in 2024? How are my views now on Pinterest?
My views grow daily, I gain hundreds of new followers every week and my impressions reach over 1 million!
For this Tailwind app review, I feel knowing how it can help you grow your email list is important.
I mean, bloggers use Pinterest not only for traffic but also for income!
So, before using Tailwind, I had no subscribers.
I didn’t even have an email service provider and wasn’t thinking about starting an email list at the time.
After three months of blogging and pinning, my subscriber list went from 0-643!
And now in 2024?
I couldn’t believe how fast my list was growing.
For my Elna Cain site, it took ages to get 600 subscribers and with a brand new blog and using the Tailwind schedule to share my posts on autopilot, I managed to get a big chunk of subscribers.
I didn’t try to start monetizing Twins Mommy until a few months after starting this blog, but it really wasn’t going anywhere. I didn’t have a strategy and I didn’t have a lot of affiliate links to share.
So, when I started using Tailwind, I also started using it for my Elna Cain site, and just scheduling my pins (and having a marketing strategy) helped me boost my income for my course.
Then, when I started to hone in on my affiliate income on this blog, I couldn’t believe how quickly I was generating money!
I quickly learned that Tailwind was the perfect tool to help me get my marketing strategy on the right foot.
Currently, I’m using Tailwind marketing and let me tell you that it has a lot more and better features for a scheduling and marketing tool than other scheduling tools.
Tailwind Features
Tailwind totally rocks when it comes to providing the best features to make your life so much easier.
Here are my favorite features I cannot live without.
1. Tailwind Tribes / Communities
Tailwind Communities is like a group board on Tailwind!
They used to be called Tailwind tribe or Tailwind tribes.
You can share your content and get more repins in these communities.
Anyone can join a Tailwind Community – you don’t even have to be a Tailwind user to be in a community!
I love Tailwind Communities because I can go into different tribes and schedule all my pins for others in minutes – all in Tailwind.
On top of that, my reach and repins soar when I use communities.
2. Tailwind Analytics
Tailwind gives you a snapshot of how your pins are doing on Pinterest. It shows you:
- Your follower growth, how many pins you pin, how many repins you have and likes over the week
- Your rate of repins overall as well as which boards get the most repins called Board Insights
What’s great is that I can quickly look how my pins and boards are doing and how many new followers I’m getting each week.
- Pin inspector where Tailwind shows you the total saves, impressions, pin clicks, and clicks for each pin. From this page you can schedule pins.
These Tailwind analytics can help you hone your marketing on Pinterest so that you can pin to the right group boards and find out which pins are getting the most repins/saves so you can schedule those more.
3. Board Lists
If you’re wondering what is Tailwind for Pinterest, this is it!
Board lists are the ultimate best feature Tailwind has. If you’re strapped for time – I mean who isn’t right? – then Tailwind has got your back.
The ONLY way I schedule my pins with Tailwind is with board lists.
I belong to a lot of group boards and it would take forever to pin my pins to each board one at a time.
But, Tailwind recognized that and solved that problem with board lists.
Board lists are lists you create of all the boards you want in that list and then when it’s time to schedule your pin, you just choose which board list it goes to.
Right now I have a board list for each of my blogs and other board lists like:
- Making money
- Social media
- Freelancing
- Work from home
- Parenting
- Mom blogging
If I have a post about Pinterest I can also schedule that for my Twins Mommy board list and my social media list in seconds!
4. Tailwind Suggests Best Times to Pin
If you want your pins to reach the right people, you need to pin when they’re on Pinterest!
Tailwind is able to look at the performance of your pins (after a few days or so) and suggest optimal times in your pinning schedule.
This is called the Tailwind’s Smart Queue.
These times are noted in a green dashed line to help you to schedule pins.
This is a fantastic feature so that you’re not putting your pins out there when no one is seeing them!
If I want to add those time I just click on the time and I’m done!
5. Smart Loop
Another great feature of using Tailwind is their Smart Loop system.
If you have pins that are doing well (your blog post has a lot of Saves, or in Tailwind, the pin is in Top Pins section), you can schedule these pins using Smart Loop.
This uses an interval schedule (looping) so that your top pins will regularly get seen.
This is FANTASTIC for seasonal content or seasonal bloggers.
I use Smart Loop for my Valentines Day post and other holiday related content for my other blog, Smart Mom Ideas.
5. You Can Use Tailwind For Free!
If you’re wondering, is Tailwind free, I’m happy to tell you that yes, it is free for the first 100 pins!
Tailwind offers a great free trial to see for yourself how ah-mah-zing this tool is.
Sign up to Tailwind right now and receive your first 100 pins for free!
I suggest you start pinning 10 pins a day so that’s 10 glorious traffic boosting days you can use Tailwind – for free for your small business!!
How much does Tailwind cost?
Tailwind Plus has two low-price plans for bloggers. Tailwind pricing are $9.99/month! One is for promoting on Pinterest and the other for Instagram scheduling.
There used to be the Forever Free Plan offered but it looks like Tailwind pricing has been streamlinedd to only offer the Pro Plus plans.
The plan I have allows me unlimited scheduling and pinning and access to their Tailwind Create for pin/ Instagram post designs, Ghostwriter AI and unlimited pinning to Tailwind Communities.
*New Tailwind Features for Bloggers*
A recent new feature Tailwind has added is the Ghostwriter AI.
In my video I share my honest opinion about Ghostwriter AI for Tailwind.
If you don’t have time to watch the video, I share that there are some good things about Ghostwriter AI. I liked the:
- Tweet post
- Pin description
- General copy
There are dozens of templates you can use for your small business.
After using this feature, I do still think Jasper AI is a winner but I can definitely use Ghostwriter AI in a pinch or when I’m in Tailwind setting up my Pin scheduler.
Why Is Tailwind Different Than Other Scheduling Tools?
Tailwind will and always be the big driver of my traffic since I used it to pin to group boards and group boards have a much bigger reach than my own boards.
There are some huge difference between Tailwind and other scheduling tools. Let’s look at some Tailwind faqs.
1. Tailwind Is an Approved Pinterest Scheduling Tool
Pinterest has officially announced Tailwind as an approved scheduling tool. Buffer is the another approved scheduling tool for Pinterest.
This is big mamas! Tailwind keeps your information private and you don’t run the risk of your account being banned (unless of course, you are using Pinterest in an ill way).
2. Tailwind Has At-a-Glance View of Your Upload Schedule
Do you know what this means? It means you can quickly see which of your pins are scheduled in the Tailwind calendar.
3. You Can Create Pin and Instagram Posts in Minutes
I love the Tailwind Create function! This allows you to create Pinterest graphics and Instagram posts in minutes…and in bulk.
And what’s amazing is there is Tailwind Instagram now!
Yes! You can explode your Instagram marketing using Tailwind!
Upload a stock photo that’s 600×600 pixels (you can size this in Canva if you want)
- Add the blog’s URL, title and play around with fonts and brand colors!
Here are some Instagram post creations too!
This is perfect to create your social media post calendar.
3. It’s More Cost Effective to Use Tailwind
What’s awesome about using Tailwind is that you can have unlimited pins for only $9.99 a month (when you pay annually, which I recommend doing to save the most).
4. You Can Use It to Schedule to Instagram
Tailwind has a plan just for Instagram users!
If Instagram is your jam then you can use Tailwind to schedule all your Instagram posts! This will save time in your day!
On your home feed, click on “add Instagram account” to set that up!
Get the Tailwind Extension
Make sure to pick up the Tailwind extension so you can easily schedule your content on the social media platform (Instagram or Pinterest).
You can go to Pinterest, click on a pin and then use the Tailwind extension to schedule posts.
It’s Time to Grow Your Traffic Mama
So, is Tailwind good? Heck yes! And it still works for 2024.
Tailwind has been a big part of my traffic. It’s helped me grow my blog, list and income and I can’t thank Tailwind enough!
If you want to reach more people, get more comments, grow your traffic and more, sign up to Tailwind for free and start scheduling!
Need More Help Growing Your Blog Traffic? Check Out Ready Set Blog For Traffic
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