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How Pinterest Helps Me Make Money

by Elna | updated Feb 11, 2020 | 70 Comments | shares

How Pinterest Makes Me Money
Got a new blog?

I do.

But you know what? Ever since I’ve been putting my focus on Pinterest to grow my blog and traffic, I never thought in a million years I’d be making money from it!

Okay, I have a confession to make. It might not be a confession, but, I have another site (gasp!). It’s my freelance writing site where I talk about all things related to freelance writing.

I also have a course out for new writers. And I recently learned I made over $200 from course sales directly from Pinterest.

***want to know another way to boost sales on your evergreen course?***

And you know what? You can have the same success with your product or affiliate product.

If you’re struggling making sales, I know how frustrating it can be. One day you might make two sales and then a week goes by and you don’t make any.

Generating Sales for the Mompreneur

We are hustlers right? Boss-moms, Mama-bosses, we run a house, take care of our children, build a booming business and create our own products.

We kick ass!

Maybe you’re not there yet – mompreneur status – and that’s okay. Twins Mommy is all about helping moms become mompreneurs.

But if you do have a product, all you want is for it to be successful right?

My freelance writing course, Write Your Way to Your First $1k, generates around a sale every three or four days.

My goal is to generate at least one sale every day.

Maybe your goal is to generate 10 sales a month or 50 sales a month.

Pinterest can help with that. Here’s how I use Pinterest to help me generate sales and income.

Create a Welcome Page for Your Product

Sometimes, linking straight to your sales page can be a bit off-putting.

You’re on Pinterest minding your own business, find a pin that interests you and click to go to the site. But instead of seeing a blog post, you’re faced with sales tactics and pricing tables.

Eww! Yuck!

That’s not going to help you make sales.

What will, though, is a welcome page. This is a little stop you create for your visitors before they head on to your sales page. It’s a little blurb that entices someone to keep clicking and seeing what’s next. This is my welcome page for my freelance writing course:

writeto1k welcome page

It’s super short, highly engaging and makes you want to click to learn more.

Creating a Pinnable Image

Here’s the pin I made for my welcome page:

Two things I did to optimize my pin was:

1. Made a Personal Title

As a blogger, I’m sure you’ve heard how blogging for yourself won’t get you traffic or engagement. If all you talk about is you, you, you on your blog, no one will care.

So, what do you do? You make sure to write blog posts that provide tips for other people.

I mean, that’s what I’ve always been doing. I make sure there’s a “you” in my headline as much as possible.

But, I found something out when perusing one evening on Pinterest. A lot of the pins I kept seeing on my feed were pins with personal titles like:

“How I Generated 50,000 Likes on Facebook” or,

“How I made 654,00 In a Year of Blogging” or,

“How I Started Making a Full-Time Income from Blogging”

And you know what? Those were the pins I gravitated towards the most. These pins show someone succeeding and it makes you want to see how they did that and then want to use their tips for your own blog.

So, I decided for my pin I would use a personal title instead of, “How To Earn Your First $1k From Freelance Writing Part-time.”

2. Included a Call-to-Action

To encourage pinners to click to your site, include a call-to-action. This is something you want them do to. Most likely, for a pin you want them to click to learn more.

I also made sure my description didn’t give away too much information and only piqued a readers interest.

I Ramped Up My Strategy

When I started Twins Mommy, I just blogged about working from home and the challenges of working from home. I just wanted to share my experiences and help others working from home.

But then, I don’t know what happened, but I wanted to try and grow this blog. I think because this blog is broader than my other blog, I could reach more people.

I started sharing my blog growth and I will eventually share my income too!

Part of growing my blog meant I would focus on Pinterest and start automating my pins with Tailwind.

This was a complete game changer for me. I saw more repins, followers and traffic all because of Pinterest and Tailwind.

But, then something also happened – I made some course sales! After only one month of using Tailwind.

My course gives you access to a private Facebook group and I usually have newcomers introduce themselves. I noticed that some of them mentioned they found me via Pinterest.

bethany-intro

And this one:

marissa-intro-fb

I can bet I made more sales via Pinterest, but no one has told me except these ladies. I can also look at my analytics, but just haven’t had the time yet.

Your Buyers Are On Pinterest

If your target audience are mostly women, then Pinterest is where you want to be.

Even if your niche is blogging, making printables, working from home or business, you can still make a killing on Pinterest.

For example, Wonderlass is a site for creatives to build a business they love. Allison is the blogger and her Pinterest account has exploded. She has over 61k followers! You go girl!

All because of Pinterest.

And more and more people are using Pinterest to search for products. After all, it is considered a visual search engine.

So, why not start promoting your products and services on Pinterest? I know my earnings aren’t a lot, but I’m just over the rainbow happy that writers found me on Pinterest and ended up buying my course!

It’s Your Turn

Okay, mompreneurs in the making. If you have a product or service out, go ahead and create a welcome page and start pinning that around.

Focus your marketing efforts on Pinterest, especially if your audience are mostly women.

Let me know if Pinterest helped you make money too!

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About The Author

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I'm Elna, wife to my college sweetheart and mother to my school-aged twins. Together we are the parent entrepreneurs. I'm also a professional blogger and freelance writer. I help mom bloggers make money blogging so they can stay home with their little ones too! Come join me in the Mom to Mompreneur Facebook group!

Reader Interactions

Comments Cancel reply

  1. Mercy

    February 11, 2020 at 8:14 am

    Thanks for this timely piece. Will you explain in a little bit what call to action on Pinterest is? Is it the same as adding your blog link on Pinterest that direct people to your blog?

    Reply to Mercy
    • Elna

      February 11, 2020 at 9:21 pm

      Hi Mercy,

      You can add a call to action in your pin description. It can direct pinner to click on through or save the pin or whatever you want them to do!

      Reply to Elna
  2. Bhavesh Prajapati

    November 8, 2019 at 2:37 pm

    Nice Information thanks for the guide and motivate to do affiliate marketing business on Pinterest. πŸ˜ŠπŸ‘

    Reply to Bhavesh
  3. Nelofar Shaik

    August 24, 2019 at 3:16 pm

    surely Pinterest will grab traffic but the technique will mostly advise you to get connected to different sections.
    Will surely use your tips to grab more traffic and make healthy money. This was a great post.

    Reply to Nelofar
  4. Dawna

    September 5, 2018 at 2:07 pm

    Thanks for a great post. I am new to blogging and learning every day.

    Reply to Dawna
  5. Amelia Griggs

    March 20, 2018 at 5:18 pm

    Great article and lots of helpful tips! I work full time (Instructional Designer) and I write and self-publish in my spare time too. So I appreciate this article and info, great for us busy people. I definitely need to spend more time on Pinterest. Thanks!

    Reply to Amelia
    • Elna

      March 21, 2018 at 10:19 am

      Hi Amelia,

      Thanks so much! Glad you’re going to use Pinterest to make money!!

      Reply to Elna
  6. Randi Lynn Mrvos

    March 1, 2018 at 12:50 pm

    Hi Elna,
    Thank you for your super-helpful newsletters. Will you explain in a little more detail about the Welcome Page? Where do you place itβ€”on a webpage, on Facebook?

    Reply to Randi
    • Elna

      March 2, 2018 at 1:00 pm

      Hi Randi,

      The welcome page – squeeze page – lives on your blog. It’s a page or landing page set up on your blog. When it’s set up, you can create a pin for it and link to that page!

      Reply to Elna
  7. Aquanita

    April 18, 2017 at 9:34 am

    Hi Elna. I love pintrest I am addicted to it actually. I would love to make money from it can u teach me how. Please please please with a cherry on top

    Reply to Aquanita
    • Elna

      April 18, 2017 at 1:03 pm

      Hi Aquanita,

      What I have is in the post πŸ™‚ I know you can use affiliate links on Pinterest, but be careful on which group boards you post those affiliate link graphics to. Many group boards don’t allow those types of pins!

      Reply to Elna
  8. Alyssa

    February 15, 2017 at 9:23 am

    Hello, I was wondering how you create your own website without using square space/weebly and all those other sites? I want to create my own website by full ownership of it and was wondering how did you do it?

    Reply to Alyssa
    • Elna

      February 15, 2017 at 10:45 am

      Hi Alyssa,

      The best platform is WordPress. Check out my post on getting a blog with SiteGround hosting and using WordPress! https://twinsmommy.com/start-a-blog-for-beginner/

      Reply to Elna
  9. Renee

    January 25, 2017 at 10:48 pm

    Hi, Elna
    I’ve been looking into doing something in my spare time, as I enjoy my full time job as an Early Childhood Educator. I’m on social media a lot, Facebook, Instagram, & Pinterest mostly. Pinterest is where I found your site. I don’t plan on having a webpage, but have many interests and have been contemplating whether or not Blogging would work for me. Your information seems very useful, but I have no clue where to begin. Any tips or suggestions?

    Reply to Renee
    • Elna

      January 26, 2017 at 1:11 pm

      Hi Renee!

      Thanks so much. I think the best thing is to check out my post about starting a blog. I talk about getting a niche and at the end I give you links for blogging basic posts. Here’s the post: https://twinsmommy.com/start-a-blog-for-beginner/

      Reply to Elna
  10. Kristie

    January 22, 2017 at 9:12 am

    Elna, I’m loving Pinterest and your post is so spot on! Thanks for the inspiring insight!!

    Reply to Kristie
    • Elna

      January 22, 2017 at 2:40 pm

      Hi Kristie!

      Thanks so much. Yeah, there are other ways to make money on Pinterest, but I found this to be the most effective!

      Reply to Elna
  11. Suzi Wollman

    January 19, 2017 at 11:08 am

    Thanks for this great post! I don’t have a product to sell yet (I’m noodling that one), but I do have some freebies on my blog. I love Pinterest and know I can use it more effectively. Thanks for showing me how!

    Reply to Suzi
    • Elna

      January 19, 2017 at 12:54 pm

      Hi Suzi!

      That’s great! Yeah, you can definitely increase your subscriber rate using Pinterest. That’s what I do πŸ™‚ I create landing pages or just pages on my WP site and link that to Pinterest and it works!

      Reply to Elna
  12. mari

    January 15, 2017 at 7:17 pm

    Any feedback is much appreciated. πŸ™‚

    Reply to mari
  13. mari

    January 15, 2017 at 7:17 pm

    Hi Elna,

    Thank you for the wonderful information. I am still trying to understand pintrest and creating group boards. I hope you can give me a little help. I am trying to promote my etsy shop on pinterest but am still understanding the concept. https://www.etsy.com/shop/InspiredbyMari

    I really appreciate any help you can provide. I came across your blog through pinterest. πŸ™‚

    Thank you in advance.

    Reply to mari
    • Elna

      January 15, 2017 at 10:08 pm

      Hi Mari!

      I wish I could help. I don’t have an Etsy shop, but one thing you can do is have a blog and connect your shop with your blog and have an email list. Then you can grow your followers and eventually your customers by offering discounts for being a loyal subscriber! Good luck!

      Reply to Elna
  14. Rositsa Georgieva

    December 12, 2016 at 2:42 pm

    Hi Elna,
    I just started a website and discovered Pinterest. As you say may be it is a good opportunity the world to see my products and hopefully start selling. But it is so hard! I think I need a little help from bloggers like you, that have many followers to promote my stuff. I am producing luxury fabric book covers-it’s a product not so well known on the market but very pretty and fashionable and I think people will love it especially the book lovers. Can you give me some recommendation or can You promote my products?
    Thank you in advance!

    Reply to Rositsa
  15. Bobbie Bryson

    December 3, 2016 at 11:01 pm

    Hi Elna!

    Thanks for your great tips and ideas. I’ve joked so many times that if I could get paid for the time I spend on Pinterest, that would be a pretty sweet income! πŸ™‚ You’ve given lots of good advice and food for thought on writing and using Pinterest. I would love to start proof reading, as well as blogging. I started making a website months ago, but let it go by the wayside because just trying to set it up became overwhelming to me. So, thank you for the encouragement! I’m going to get on it!

    Reply to Bobbie
    • Elna

      December 4, 2016 at 1:44 pm

      Hey Bobbie!

      That’s great and thanks so much for coming over here. Good luck on your website!

      Reply to Elna
  16. Kenlyanakjunai

    November 8, 2016 at 7:53 pm

    Hey elna,i love your blog.i’m a pinterest fan but i dont know that it can help generate income.can you teach me pls.pls.so desperate to learn.tq.

    Reply to Kenlyanakjunai
    • Elna

      November 8, 2016 at 9:05 pm

      Hi!

      Thanks so much. Making money on Pinterest is an easy way. Pinning your landing page or squeeze page is good like I do. You can also pin affiliate links too and you can do promoted pins!

      Reply to Elna
  17. Lynelle @ ColorfulBows

    October 13, 2016 at 10:31 am

    Yes, I have an Etsy shop so that article will help me too! I am already printing it πŸ˜€ Thanks so much!! Btw, the group is Smart Business Moms πŸ™‚ Thanks again for your help!

    Reply to Lynelle
    • Elna

      October 13, 2016 at 3:37 pm

      Hey Lynelle!

      Awesome. Twelveskip is a great blog to help you with your business. Good luck. And thanks for letting me know the FB name πŸ™‚

      Reply to Elna
  18. Lynelle @ ColorfulBows

    October 13, 2016 at 1:32 am

    Hi Elna! I also found your blog post in Pinterest πŸ™‚ But, after reading your name and your blog’s name, I realized that we are both part of the SBM Facebook group! So thanks to Pinterest I came to your blog…and I love it!

    I am focusing in Pinterest to bring more traffic to my store and I am trying to learn all what I can. Thanks for the information! I will be visiting you frequently! πŸ™‚

    Reply to Lynelle
    • Elna

      October 13, 2016 at 10:13 am

      Lynelle!

      That rocks! I still can’t figure out which FB group SBM is though? I belong to a lot of groups πŸ™‚ Yes, you can totally help your store’s sales with Pinterest and your blog. I don’t know if you are on Etsy but this awesome post on TwelveSkip might help you out http://www.twelveskip.com/guide/business/1430/increase-etsy-sales

      Reply to Elna
  19. Kristie Chiles

    October 4, 2016 at 5:11 pm

    Great blog and style…love your VOICE….truly great tips all over the place! Woohoo! Thanks for sharing!

    Reply to Kristie
    • Elna

      October 4, 2016 at 5:43 pm

      Hey Kristie!

      Thanks so much. Glad you liked my post and found some great tips for your blog!

      Reply to Elna
  20. mace

    September 7, 2016 at 6:12 pm

    So how do you market your products on pintrest and paste them

    Reply to mace
    • Elna

      September 7, 2016 at 8:49 pm

      Hey Mace!

      I just make a pin and linked to my welcome page which goes to my sales page!

      Reply to Elna
  21. Jenniffer @ Life is Messy and Brilliant

    July 14, 2016 at 1:21 am

    I’m definitely going to try all your tips! Thank you for sharing them. ^^, <3

    Reply to Jenniffer
    • Elna

      July 14, 2016 at 8:59 am

      That’s great Jennifer!

      Keep me updated on your results.

      Reply to Elna
  22. Maria Carolina

    June 19, 2016 at 10:11 am

    Amazing article! Thank you!

    http://www.mcarolina.com.br

    Reply to Maria
  23. cindy

    June 15, 2016 at 10:34 pm

    Dear: Elna,

    Thank you for posting this blog on Pinterest. I am a Stay at Home Mom, hustle and have 2 kids too. I love Pinterest. I learned about making money on Hustle jobs on Pinterest. Pinterest changed my life. It made me love life by reaching out to pinners out there. Showing me there more to life to live “I Live,love and learn from pinners/pinterests.” I would one day want to make money on Pinterest and Blog too.

    Best Regards,
    Cindy Khann

    Reply to cindy
    • Elna

      June 16, 2016 at 8:08 am

      Hey Cindy,

      Thanks so much! I’m happy you came by and found this post helpful. Pinterest has definitely helped me grow this blog fast! I can’t believe it. It’s a great place to grow your following and subscribers too! Thanks for coming by!

      Reply to Elna
  24. Wendy Journey

    June 13, 2016 at 9:26 pm

    Wow…… I’m definitely going to pin this I don’t have a product in circulation just yet but getting closer and now thanks to you it will be a little bit easier for me to get my product out there for the world to see. Thanks so much for your pen it has given me a bit more confidence in myself in knowing that I can get my product out there.

    Reply to Wendy
    • Elna

      June 13, 2016 at 9:32 pm

      Hey Wendy

      That’s great to hear! Yeah, I find Pinterest an easy place to market my product. I’ll definitely be using it with my next product! I’m happy to hear that this post gave you a little kick in the butt to start doing more marketing on Pinterest! Have fun πŸ™‚

      Reply to Elna
  25. Emma @Mommy Bods

    June 13, 2016 at 6:38 pm

    Hey Elna, I noticed that one of your pins on Pinterest was labeled a Rich Pin, what is that about?

    Reply to Emma
    • Elna

      June 13, 2016 at 8:03 pm

      Hey Emma,

      Rich pins are what makes your pins stand out on Pinterest. All my pins on Twins Mommy and Elna Cain are Rich Pins.

      Reply to Elna
  26. Latasha @ ArtsandBudgets.com

    June 13, 2016 at 11:07 am

    Great Post, Elna!!! πŸ™‚ I really enjoyed it!

    Reply to Latasha
    • Elna

      June 13, 2016 at 12:05 pm

      Thanks Latasha! Glad you found it useful.

      Reply to Elna
  27. LYKIA

    June 11, 2016 at 7:18 am

    GREAT ARTICLE ! THANK YOU . πŸ™‚

    Reply to LYKIA
    • Elna

      June 11, 2016 at 8:34 am

      Thanks so much! Glad you enjoyed it.

      Reply to Elna
  28. Linda Butler-Blair

    June 1, 2016 at 2:18 pm

    Hi Elna,
    Thank you for being so up front with your new life – I feel inspired to start my own. Also, huge congratulations for maintaining your blogs whilst being a new mum- so impressed.

    Reply to Linda
    • Elna

      June 1, 2016 at 3:06 pm

      Hi Linda!

      Thanks so much! I’m super excited to grow Twins Mommy and Pinterest totally rocks! I can’t believe I made course sales organically! There is so much potential on that platform and I’m just scratching the surface.

      Thanks for stopping by.

      Reply to Elna
  29. [email protected]

    May 24, 2016 at 2:10 am

    Awesome blog Elna, I like your style of writing and in fact I have came to you via pinterest only. My blog is also a few months old, so this made an interesting read to me.

    I think another good thing which you are already doing is having attractive images on your blog. Your images have a charm which just forced me to reach you from pinterest and in fact I have pinned a few of your posts too.

    Good luck

    Reply to Shadaan
    • Elna

      May 24, 2016 at 8:26 am

      Hi Shadaan!

      Thank you so much. I LOVE images and tweaking them and creating a brand with each of my blogs. So far, I’m really liking how Twins Mommy is visually looking.

      Thanks for letting me know you found me via Pinterest!

      Reply to Elna
  30. Kelly

    May 23, 2016 at 4:31 pm

    Pinterest is such a boon for bloggers – if you use it right. These are great tips, Elna – and congrats on your success!

    Reply to Kelly
    • Elna

      May 23, 2016 at 5:01 pm

      Hey Kelly,

      Thanks! I had no clue I would generate course sales on Pinterest! I feel it’s has to do with Tailwind. That tool is awesome and has really honed in my Pinterest marketing strategy.

      Reply to Elna
  31. Kami

    May 20, 2016 at 11:33 pm

    Awesome post, my blog is only a month old too but I plan on monetizing it as best as I can with learning new stuff from blogs like yours. I also subscribed to Wonderlass and is a member of her Facebook group. It’s really helpful!

    Reply to Kami
    • Elna

      May 21, 2016 at 8:56 am

      Hey Kami,

      Don’t you LOVE Wonderlass? I found her on Pinterest and can’t get enough of her. She’s wacky, funny and so, so creative. I am in love with her brand and style.

      Her group rocks too!

      Reply to Elna
  32. Dana

    May 20, 2016 at 3:57 pm

    I am a huge fan of your blog – I love the way you write and the blog topics are so relevant for me – thanks!!!

    Reply to Dana
    • Elna

      May 20, 2016 at 4:03 pm

      Hi Dana!

      Thanks so much. I LOVE writing on this blog and getting to know other moms and bloggers. Blogging is awesome πŸ™‚ It’s becoming a bit of a challenge writing two posts a week on this blog, but I know I gotta do it if I want to bring in traffic consistently. My blog is still very VERY very new.

      Thanks for being a loyal reader!

      Reply to Elna
      • cav

        February 17, 2017 at 1:07 pm

        Where are u from. Does blogging work for a Caribbean islander. I’m from Trinidad

        Reply to cav
        • Elna

          February 17, 2017 at 9:12 pm

          Hi Cav,

          I’m in Canada right now πŸ™‚

          Reply to Elna
  33. Carmela

    May 20, 2016 at 1:06 pm

    Thank you SO much for sharing! I love what you said about making it an ‘I’, instead of a ‘you’. I totally am more likely to click on something when I know the person has authority.

    Definitely going to have to invest more into my Pinterest.

    Reply to Carmela
    • Elna

      May 20, 2016 at 2:27 pm

      Hey Carmela,

      I know right? As a freelance writer, I’ve been “schooled” to learn that to engage an audience you should write for them and talk to them.

      But, pinners seem to like personal success stories. Those do hella good on that platform! So, if you want Pinterest to be your #1 traffic referral site, consider writing some personal success posts while still giving away awesome tips!

      Reply to Elna
  34. NaraP

    May 20, 2016 at 12:55 pm

    Great Post ! I’m still learning lots about Pinterest, so this is useful.

    Reply to NaraP
    • Elna

      May 20, 2016 at 2:22 pm

      Hi Nara,

      Your welcome! I know, I’m still learning Pinterest in regards to marketing. There’s a lot to learn for sure πŸ™‚ I’m glad this was useful.

      Reply to Elna
  35. Emily

    May 20, 2016 at 9:42 am

    Hey Elna, maybe it’s a glitch on my end, but wanted to give you a heads up that when I click to download the content upgrade I just get redirected to the top of the page and can’t enter my email anywhere.

    Reply to Emily
    • Elna

      May 20, 2016 at 2:21 pm

      Emily!

      Thank you so much for letting me know. I’m using OptinMonster to deliver my content upgrades and I’m still learning how to use it! It should be working now! I apologize for that glitch.

      Reply to Elna
  36. Jen @Practical, By Default

    May 19, 2016 at 6:16 pm

    Hey Elna,
    Great post. Jumped over thanks to your newsletter πŸ™‚ I don’t have anything to sell yet but I am pinning this for other working moms! Thank you for sharing!

    Reply to Jen
    • Elna

      May 19, 2016 at 9:51 pm

      Hey Jen

      Thanks so much for reading my newsletter and pinning this! I know not everyone on my newsletter is selling their own product, but I’m hoping y’all eventually do!

      I’ll be sharing my tips that helped me successfully launch my product so be on the lookout for those types of posts! As always, thanks for being a loyal follower πŸ™‚

      Reply to Elna
  37. Kots

    May 19, 2016 at 1:44 pm

    This is pretty cool. I might employ this strategy this weekend.

    Reply to Kots
    • Elna

      May 19, 2016 at 2:09 pm

      Great! I love Pinterest and there’s a lot of great opportunity on that platform for generating income!

      Reply to Elna

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About Elna

Elna

Hi! I'm Elna, a Millennial mom to twins. I blog, I create and I mom all day long! Follow me while I help moms like you make money with their blog. β†’

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