The One Small Thing That Boosted My Course Sales

Have you recently launched a course?

For a lot of bloggers, creating and launching a course is the popular thing to monetize your blog. I’ve launched a course  on my freelance writing site and I know it’s a great passive income stream.

The One Small Thing That Boosted My Course Sales

I don’t do much marketing for this course since it’s over a year old, but I’ve been updating it and adding new lessons and guides to make sure it’s relevant right now.

But, recently I did one little thing that totally boosted my sales! Before I go into that, I have a sales page roadmap to help you set up your sales page so you can start making consistent sales. Yup! I give you what to put on your sales page and and where to put on in. So go ahead and sign up below to get that bad boy roadmap and start making sales today.

How I Turn Visitors Into Customers

Currently, my marketing funnel for my freelance writing course typically starts at my free 6 day email course on how to land your first client.

It’s a condense course on getting started as a freelance writer. This naturally leads into my comprehensive course where I pitch making a living from writing.

I also have two other free courses (and a I offer a free lesson on my sales page with its own sales funnel) that I offer that also lead to my paid course. I have affiliates too, that promote my course with  posts about freelance writing or an interview I did.

And one final thing that I started to do, was make a blog image that markets my course and place it at the end of certain popular blog posts.

With all of this, I typically get 1-2 sales every other day.

I don’t mind this and it’s nice to know that my course is sort of on auto-pilot.

I also do mini launches during the year like back-to-school or Black Friday, which also boosts my sales quite a lot, but that’s not the boost of sales I’m talking about for this post!

I’m Changing the Course (and Visuals)

When I revamped my course, I also updated my visuals. But, those images are still circulating on Pinterest and other social media platforms. That’s great for me since they convert into sales easily.

But, since I’m going to raise the price of my course to reflect all the new things I updated and created, I wanted to create a new image for the end of my blog posts (as well as update my sales page eventually).

My Elna Cain blog gets most of its traffic – it’s over 100k pageviews – from my Google. But, I make sales with my email list too. Since I have over 22k subscribers on that list, not all of them are course students of mine. So, I know that people that know me and my story are not a student of mine, but are reading my blog posts.

And for a while, whenever I posted a new blog post on that site, I’d get a sale. I was amazed. But, why am I not writing every day or at least once a week so I can get more sales?

I don’t have the time! So, that’s why I started putting an image at the bottom of my posts, marketing my course. Now, I know there are marketing experts that suggest not to market your course at all. Instead, market your sales funnel – lead magnet.

I do this for some posts as well, but for some reason, based on my target audience of freelancers or aspiring freelancers, it’s much more effective to market my course!

Go figure! (Note: this may change once I raise my prices. I will have to do some A/B testing to see which marketing tactic – promoting lead magnet or course – yields better conversions over time).

So, when I changed up my visual I couldn’t believe the boost in sales I got!

Old Image Vs. New Image = Butt Load More Sales

Here’s my old image I had at the end of popular blog posts:

I had a paragraph that explained what the course was about and how it could benefit you and then had that image below with links.

Once I updated the new look, I swapped out the image inside the laptop:

This image was a bit more effective since I was getting at least one sale every time I posted on my blog. But, I still wanted to make a better image that really showed the value of my course (since I’m going to raise the price soon).

So, I made a new image and posted that on every popular post including my latest one:

I couldn’t believe what happened next!

I published my most recent blog post over on Elna Cain on the 9th of January. I made 3 sales.

The next day – 3 more sales.

Today I received one.


A boost in sales, mamas!

I just changed the image to reflect the value and boom, more sales (a course student commented on my post saying that they forgot about my pitch templates and was going to go check them out! Even course students might not know all the extra wonderful things you have for the course!)

5 Tips to Help You Make More Sales

So, as a blogger what can you do to ensure you’re making consistent sales on an evergreen course?

1. Create a Welcome Series

A welcome series is a few emails you give to your new subscribers. These emails introduces who you are and what your blog is about.

You can link to popular posts, your Facebook page or group and even your course!

2. Mention Your Course in a P.S.

Whenever you email your subscribers, you can end your email with a P.S have you checked out X? For new people that don’t know you, this will spark curiosity in them.

I haven’t done this personally, but when I signed up to Dirt & Bloggers newsletter, I noticed Amanda doing this and since I was still new to her site and who she was, I clicked over and was pleasantly surprised!

3. Create an Email Course

A hot lead magnet (or freebie you can offer to your visitors) is a free email course. MailChimp offers automation, but automations don’t come with the free version of MailChimp.

ConvertKit, on the other hand, offers automations, called sequences when you sign up to their plan, which makes it super easy to create your own email course or welcome series.

Psst..if you use my special ConvertKit link, you get a free month trial!

4. Create a Blog Post Image

Do like me and create a fun visual of your course and place it at the bottom of popular blog posts (that makes sense of course!).

It’s working for me 🙂

5. Create a Pin of Your Course

Pinterest is a great platform to drive traffic to your blog, or to your sales page or welcome page that talks about your course.

This is another way I get sales too and I talk about that in this post.

6. Create Blog Content for Future Sales

Content marketing is a highly effective way to boost your sales. Visitors who come to your site may not even know you have a course to offer and they may not know anything about you or your blog.

If you consistently produce valuable blog posts that help potential customers, these readers will sign up to your list, follow you on social media, read your blog and eventually buy your course.

My Elna Cain site is quite narrow in focus. I only write for brand new writers. There are posts for more established writers, but mostly, each blog post caters to a new writer:

Ready for Some Sales, Mamas?

Marketing to grow your blog or income takes a lot of time for sure. But, with this little thing of making a visual, you can let the image do your marketing for you, saving you time!

Let me know if you try this out and if you get any sales from it! And don’t forget to pick up your sales page roadmap for more sales below:

Leave a Reply


Elna, this is FANTASTIC advice. Thank you so much for sharing your strategies. I just launched my first course and I could not have found this blog post at a better time! These tips and your post on your course welcome page are pure gold! Thanks again, B.Reply to Beatriz
Hey Beatriz, Thanks so much! So happy you found some good tips for boosting your course sales 🙂Reply to Elna
Great article Elna! I’m only in the beginning stages of blogging. I just recently launched my blog in March of this year. It is on my endless to-do list to create some sort of freebie for my subscribers and ultimately develop a product. In the meantime I’m soaking in as much information as I can. Thank you for all of your great articles, knowledge sharing, and inspiration. Nataly. 🙂Reply to Nataly
Hi Nataly, So happy you started blogging! Those are great goals to have 🙂 Good luck!Reply to Elna
Elna, LOVE your blog – you have an amazing gift of writing! I had one question – what do you use to create your graphics?Reply to Tanya
Hi Tanya! Aww! Thanks so much. I <3 you! As for my graphics, I use Photoshop and the images are free stock images – you can find free ones on this post.Reply to Elna
Great tips as usual, Elna! I’m in the planning stages of my first product – either an eBook or eCourse. Definitely need to learn more about sales funnels!Reply to Ashli
Hi Ashli! Yes, sales funnels is the way to go. Personally I like the email course that is part of your sales funnel because you develop that relationship quickly when you’re in their inbox daily!Reply to Elna
This was so thought out!!! I’m taking all of these to heart because I created my first free email course and a workbook to go with it but I need to learn more about sales funnels and promoting it a lot more so I can get sales every other day that’s awesome! I wish I seen this before then I would have waited a little longer before promoting it lol but I’m learning now so it can only get better from here! Thank you so much!!! P.s it brightened my day when I seen my photo in your first graphic hehe!!! Jasmine 🙂 colorubold.comReply to Jasmine
Jasmine! Love your images so much! Thanks for the comment. Yes, having a sales funnel is the thing that can help you sell your products for sure! Good luck on your biz journey! You’re already kicking butt!Reply to Elna
Such fabulous tips, Elna! I am launching a course sometime this year. I already have an idea of what I’d like to do, but I want to wait until I’ve been blogging a bit longer so I have my own results to showcase. Thanks for mentioning my blog post where I interviewed you. 🙂 AleeReply to Alee
Hey Alee! You’re welcome and I can’t wait to see your course! I’d love to check out it if you want? I’m solidifying my course idea based on feedback and a subscriber survey..I’m excited to help others with my course idea!Reply to Elna
Brilliant tips as usual, Elna! I recently launched my first course and create my first email sequences for my subscribers in general. What a big difference! I haven’t created a free email course yet, but it has been on my list to do along with revamping the graphics for my course!! When I created the graphics for the course, the course wasn’t completed yet. Now the course has so much more than the graphics say it does! Reading this post was a big confirmation that I need to get this done asap! Thanks you so much!Reply to Ana
Hi Ana, That’s awesome! You’re site is always so pretty and I love your posts! How exciting that you’re going to launch a course!Reply to Elna
I couldn’t have read this post at a better time! I’m beginning to A/B test some funnels but I never even thought of creating an image for my course. That seems like a really good idea, especially since my funnels still need some work. And wow! Who would have thought that changing one image would make such an impact! Congrats!Reply to Elizabeth
I know, right! I couldn’t believe it. I think it all depends on your niche. My niche is freelancing so maybe there isn’t a lot of visuals like that in my niche. So it’s unique for sure. So that’s something to consider when you’re creating your image. Good luck!Reply to Elna
Such great tips! When I first created my email course, I honestly didn’t know it would convert as well as others said it would. But it does! When you have a solid, attractive and VALUABLE sales funnel, it really does make a difference! And do not change your course price! Do you see all you are getting for $67 people!? Remember, if you showcase the value, the RIGHT people will come. I always tell myself, my content isn’t for everyone. And it’s not meant to be. I understand the importance of catering to your audience, but when you have this amount of value in a course, you deserve to get your coin! Keep doing what you are doing!Reply to Kristie
Hi Kristie! Yes, I was amazed to by my email course. Before I offered that I had a little guide pitching. I didnt’ get many opt-ins but I had around 200 people total (after several months). Within one week of putting my email course I had 100 subscribers. I was hooked! I found something that people needed 🙂 So happy your email course is successful! Thanks for the tip about the price. I’ll probably still test the market though!Reply to Elna
Your tips for making more sales are spot on. I created an email course, and it’s been great for increasing my subscribers, income, and building relationships with my readers. I really admire your marketing skills Elna! You wouldn’t think that doing something as simple as changing an image could have such a huge impact on your clicks and conversions, but it works for sure.Reply to Tiffany
Tiffany! Thanks so much. I like testing my strategies since I’m a digital marketer writer and I’m super happy with the results so far. I’m a bit worried about a price increase since I still get emails from my subscribers telling my that $67 is still too much… I know I have to change my marketing focus (i.e. the copy) to speak to a different audience that can pay more for my course…crossing my fingers it will work!Reply to Elna