5 Financial Goals to Set as a Work at Home Mom Blogger

You’ve decided to work at home as a blogger! Congrats! But, that might mean living on one income. Setting financial goals as a blogger is important when you’re new to blogging.

Your blog won’t generate income for a while and that might mean bootstrapping your blogging until you start making money with your blog.

And if you are no longer working that 9-5 job and you’re not generating income, then you need to cut expenses, live frugally and plan your monetization strategy for your blog.

But, that doesn’t have to sound like a bad thing!

Blogging is a creative outlet and fun! I’ve been doing this for four years and I wouldn’t change it for the world.

And now that I have my time management goals figured out, my blogging goal ideas created, I can focus on my financial goals!

Before we get into the nitty gritty of this post, if you haven’t started a blog, check out my easy and tech-free tutorial on starting a mom blog!

Let’s go through five financial goals you should have in place if you want to work at home as a mommy blogger.

1. Organize Your Finances

One of the first things you need to go through is organizing your finances.

Do you keep all your business receipts for tax time? How about household receipts and other paperwork?

Make it a goal to organize your financial space both physically and digitally.

There are online tools like Wave, QuickBooks Self-Employed, Hurdlr that can help you keep track of your business receipts digitally and help with accounting and bookkeeping.

Make sure to get your financial paperwork and statements organized both digitally and physically, so tax and budgeting time is easy.

Physically organize household statements like tax, vehicle, home, banking, other important statements in a file folder box and keep them for at least 4 years.

If you’d rather keep things digitally, Evernote is a great online app that offers a free version.

2. Track All the Money Coming In and Out

As a blogging mom, you can’t afford to let any money slip out of your hands, you need to know where every dollar is going.

If you aren’t already on a household budget, now is the time start one for both home and business.

You Need a Budget (YNAB for short) is the most recommended tool for this.

It is a paid app, but it allows you to run multiple budgets, has extensive customer service help if you ever need it, and lets you create various categories and subcategories of expenses.

You can also try free budget apps like Everydollar and Mint or just use a simple spreadsheet, but the important thing here is that you’re tracking your money.

Getting on a budget is an important financial step for you to take and lays the foundation to all your other financial goals.

You won’t know how much you can save or spend until you know exactly much money is coming in or going out of your home and business.

Some expenses for blogging might be (aside from a laptop and internet connection):

3. Save for Emergencies

Starting an emergency fund should be high on your priority list because as a mom blogger you might encounter irregular income. One month your affiliate marketing income might be double than the previous month, but your eBook sales decreased by 70%.

And if you decide to offer a service like freelance writing, you’ll find that some months client work will be non-stop, and payments will arrive on time.

But other months it seems clients have all gone on vacation at the same time and no one seems to be able to pay on time.

So, you’ll want to have a stash of cash in a savings account only for household expenses. You should be able to cover expenses for at least 6 months.

This gives you a buffer in case you’re not able to produce income for that time.

If you haven’t started a mom blog and really want to, make sure to sign up to my free start a mom blog course just for you!

4. Save for Retirement

When you start blogging, you don’t necessarily need to think about retirement! But, it doesn’t hurt to!

In the U.S. those who are self-employed are able to save money for retirement in a Roth IRA, SEP IRA, or Solo 401k.

In Canada, there are similar retirement vehicles like an RRSPs and TSFAs. Just because you’re a stay-at-home mom blogger, it doesn’t mean you don’t get to have your own retirement fund.

Do some research into your own options based on where you live. One day you’ll want to retire – travel in an RV anyone? – so make it a goal to start saving money now and take advantage of compounding interest.

5. Set a Financial Plan Everyone Can Follow

Involve the rest of the family in the budget and include them in smaller financial goals like these:

  • Save x amount of money towards the emergency fund to have at least 6 months worth by a specific date
  • Hold budget meetings every Sunday
  • Pay off all debt by a specific date
  • Get rid of credit cards to prevent new debt
  • Save x amount of money by a certain date for a family vacation
  • Find ways to reduce household expenses
  • Switch to paying cash for things like food, gas, clothing, gifts, eating out, transportation, etc.
  • Brainstorm other ways to increase stay-at-home blogging income

Start a Mom Blog And Start Making Money

As part of your financial goals, you should have stretch goals for your blog.

What do you want to earn from blogging after you start your blog?

How will you plan for making money blogging?

The process I went through to start generating income from blogging was first offer a service. I became a freelance writer for small businesses. I would write content, like this one, and get paid up to $600.

I then dipped my toes into coaching other freelance writers and doing some affiliate marketing. I then created a course and stopped coaching as a way to save time since I was writing for clients and my blog and I was taking care of twin toddlers.

From there I started niche blogs and grew my business to include those blogs as a way to make money.

But, in the beginning, my income was variable and since both my husband and I worked from home, we were penny pinchers and worked hard at sticking to our budget. And now that we moved to a new house, we are still budgeting!

Over to you – are you a new blogger and work at home mom? What are your top financial goals to help you make money with your mom blog?

List them in the comments! And if you want, list your stretch goal for your blog!

And thank you to Christine for helping me write this post!

Leave a Reply


Elna, you are amazing! There surprisingly isn’t much available for goals for a new blog. I have been looking and today ur articles were the first to pop up. Great ranking! Hope I will get there someday! Light & Love!Reply to Samantha
Hi Samantha, Oh thanks so much! Glad you enjoyed this post!Reply to Elna
Hi Elna – you’ve provided some really great content here with a lot of awesome suggestions! Love how you tailored this post to bloggers. Goals are so important to make progress for all of us.Reply to Wally
Hey Wally, Thanks so much! Glad you enjoyed this post about financial goals for bloggers! It really is the foundation for your blog strategy!Reply to Elna
Awesome blog post! These financial goals can also work for non-bloggers. Financial goals are very important and if tended to correctly they can make someone who lives off of a $40,000 salary feel like $400,000.00Reply to Shatoria
Thanks so much Shatoria! Yes, as a new mom blogger, figuring your financial goals as a blogger is very important! Thanks for stopping by!Reply to Elna
Thanks for this Elna! As a freelancer, I can relate to point number three and the feast and famine cycle. These are great points for anyone working online, be it a freelancer, dropshipper or blogger.Reply to Sheeroh
Hi Elna, this is great information. I’m just starting my blog and I moved from renting a family home to renting a room. It saves me half the expenses and I’ll be able to pay off my debts a lot quicker. Starting a blog is an exciting time indeed, so let’s see where it goes and how fast it can grow. I also got rid of most of my posessions during the move, since my goal is to move to Thailand to be with my wife.Reply to chris
Hey Chris, That’s awesome! I wish I could minimize most of my things but, twins comes with a lot of stuff! I do my best though! Thanks for coming over and I hope you have your financial goals for your blog written down and ready to go!Reply to Elna
This is such a helpful article Elna. I think sometimes when you’re working at home as a blogger (especially if you’re new to blogging), there’s so much you need to keep track of. You can easily become overwhelmed with the blogging stuff and the Mom stuff, and the life stuff. Finances may sort of take a backside unintentionally as well as having a solid plan and process in place. But of course finances are a huge part of everything so it’s important. Plus, it’s really good to budget for your home and blogging items separately. It helps to see where your money is being spent in both places, and what can be cut, or scaled down. As you said, plan, plan, and plan! Ha ha…planning is very important.Reply to Steph
Hi Steph! Yes! So true. Tracking and planning are HUGE when you work from home. Digital processes are awesome but I like to use a combination of those and notebooks! Thanks for stopping by!Reply to Elna
Hi Elna, Thank you for the great financial information and thanks for the freebies too! Nice blog! ElizabethReply to Elizabeth
Hey Elizabeth! You’re welcome! Glad you found some financial tips for bloggers 🙂Reply to Elna
Making a plan, for both your finances and your blog, is definitely a good idea! A plan helps you to keep yourself accountable and can help you pay attention to what’s going on.Reply to Kim
Hey Kim, Yeah, preach it!! It’s so true you need to have a plan not only for your blog but for your finances as this is a hustle challenge. You don’t make money blogging the first day…and for many..not even the first month. So plan, plan and plan!Reply to Elna
Hey Elna, Wow – there’s lots to think about here! At the moment, making any money with my blog is a bonus. But I’d love to be a work at home mom. That’s my big scary goal at the moment! I think you raise a really important point about retirement planning. It’s not fun to think about but especially important for the self employed! (It’s an RV for me, please!!) Love this lost, Elna. Sharing everywhere. LoisReply to Lois
Hey Lois! Thanks so much! I’m not a finance writer but my friend Christine is so she helped me with this post 🙂 Yea thinking about when you get old is very doom and glum..I don’t like thinking about it either but we have to! That’s great you want to be a work at home mom! It’s the best of both worlds. Both me and the hubby work at home and we can take a break any time, wake up generally any time (if the twins let us) and pick and do a road trip whenever we want (barring school of course). Thanks for stopping by!Reply to Elna