The Best Blog Post Frequency to Grow an Audience

As a new blogger, figuring out what to blog about usually is the biggest challenge.

But, once you figure that out, you might be wondering, how often should I publish a blog post? Is there a right number of blog posts you should publish per week?

And what happens if you can no longer maintain that content schedule? What do you do?

I’ve been blogging for five years and I have over 7 blogs, and I’ve learned there are different blog post frequencies you can have as a blogger.

This all depends on your blogging goals and the needs of your audience.

Let’s dive in and figure our the best post frequency for your blogging needs!

First Step – Your Blogging Goals

Before you started a blog, did you have some goals in mind?

Goals like:

  • How will I promote my blog content?
  • What income streams will I implement?
  • Is YouTube worth the investment?

Things like how you will promote your blog and how you will generate income from your blog are big blogging goals to figure out.

For example, if you want to reach as many people as possible or use ads to make an income from your blog, blog traffic is a main priority for you.

When I first started Twins Mommy, building my traffic was my top priority. I wanted to build a tribe of followers – a community – and doing that meant I needed to provide content for them to read!

Step Two – What Does Your Audience Want?

Understanding your audience might take some time to figure out. You may not even know what your audience wants until you’ve been blogging for 6 months!

That’s okay!

In the beginning, you might have to create an avatar of your blog audience to decide how you can help them the most.

You can also peruse Facebook groups of where your audience hangs out and do some social listening. What types of social media posts are they posting? What challenges are they having problems with?

Understanding your audience needs can help you form a content plan.

For example, what is the best way to share your content with your audience – through video? Long-form content? Short posts?

As well, is your audience in the beginner stage or advanced stage of your blog niche?

This can help you figure out if you need to provide in-depth guides that are long-form or shorter more supplemental posts for advanced users.

Both Twins Mommy and my freelance writing blog provide help for beginners. So, this means the content I have will have in-depth guides and long-form content.

Writing this type of content isn’t easy to do – even for a freelance writer that gets paid to do this! It can take up to 10 days to write an ultimate guide.

And that can influence how often you publish content on your blog.

So, let’s get into the different types of posting schedules you can adopt for your blog.

Post Every Day

You might have heard that if you post a blog post every day, your traffic will grow quicker than if you published less often.

In part, this is true.

But, I suggest you don’t do this long term only because you will burn out quickly. In fact, only 2.6% of bloggers publish every day.

And I feel those bloggers probably have ghostwriters or freelance writers to help them provide daily content.

Every day content is also well-suited for curated blogs or news blogs like Huffington Post. So, if you aren’t one of those types of blogs, I wouldn’t stress out about trying to blog every day!

If you want to do it, then do it for only a short time! I personally like to create blog challenges where I write a blog post every day for a set time frame.

My most recent one ran around 14 days across two different blogs!

Post Weekly

Posting once a week or twice a week or three times a week is a better schedule many bloggers can handle.

The optimal blog post frequency is once a week, however. Writing one blog post once a week is achievable for many bloggers whether they work full-time or are a stay at home parent with little kids.

When I started my blog, I was able to pump out two blog posts a week for around 6 months. This gave me my initial pageviews and helped me grow my blog quicker than my previous blog.

Now, my posting schedule is a tad sporadic, but I like to blog weekly or monthly at least!

So, if you are a new blog, try posting weekly for as long as you can (up to a year is ideal!).

Post Monthly

If you decide to post monthly, you will see slower growth overall. But, only if that’s all you do!

If you’re active on YouTube or in your Facebook Group, then writing monthly may not hurt you as much. You can still grow your income if you connect with your audience outside of your blog.

But, traffic will stall and if you find you need traffic to monetize your blog, then this strategy will not help you.

Post Bi Monthly

One of my contributor blogs has a sparse posting schedule. I rely on guest bloggers to provide content for this site and since I don’t market this site to find guest posters, I get very little pitches per month.

Because of this, I only publish one or two posts a month – if that.

But, that’s okay because my blogging goal for this blog is brand building. I am using this blog to show my credibility in my niche and marketing my freelance writing blog and courses on my contributor blog to drive sales.

So, if you find you’re blogging bi monthly, then why not supplement with video?

Do some Facebook lives during the month to still connect with your audience and make sales by offering discounts or challenges.

Look At Your Needs

Finally, look at your needs and what you are comfortable with posting and writing. For me, I love writing and blogging!

I would write a post every day across all my blogs if I could – but I can’t!

I have Facebook groups and pages to maintain and email to answer to as well as outreach and a million other things bloggers do to maintain their business!

That’s why my posting schedule for my main blogs isn’t that consistent. But, I pick it up and publish consistently as much as I can when I can!

How Often Do You Blog?

Share with me in the comments how often you publish a blog post and if that’s consistent? Is it helping you grow your blog? Share with us!

Please remember to pin me!

Leave a Reply


I try to write a post once a week, but it often ends up being every other week. I feel like it takes me so long to write a single post. By the time I have the words on the page, to including pictures, trying to adjust for SEO, and any other details, it sometimes takes 4-6 hours per post. And this doesn’t include any social media posting or awareness. Do you have any tips on how to trim this time down to maybe 4 hours max for most everything?Reply to Nicole
Hi Nicole, While I suggest a posting schedule like once a week or twice a week, if you can’t do that, then don’t sweat it. Do once every other week or once a month for a while. Things to speed up the process: base your post around an SEO keyword and build an outline first (with sub topics). Then find examples and then start writing. This is the process I use for my client work! Otherwise, I find using Jasper AI a wonderful help in getting topics, outline and even an introduction and some examples in subtopics! Here’s my post on Jasper AI to Elna
I am posting daily right now, but I do more in depth content twice a week.Reply to Nicole
I’ve committed to 2x a week! It’s about what I can do right now and I feel good about my content. Any more than that and I feel like my quality would suffer!Reply to Mindy
Hi Mindy, Thanks for stopping by! That’s awesome and good luck with growing your traffic!Reply to Elna
I found this article so helpful and I’m giving it a try to blog atleast once a week. I will also find out what my audience want so I can have an idea of what to blog. Thanks so much, Elna. Your blog and Facebook group is amazing.Reply to Mercy
Hi Mercy, So glad this post was helpful! The best blog post frequency is a challenge if you are a new blogger. Knowing how much to blog can help you set up your plan! Enjoy!Reply to Elna
Hello Elna, I just found your article. Thanks for that. It was helpful. I’m don’t have a blog yet. I’m thinking of starting one. And I’m trying to write some articles before I can launch it. How should I suppose to do? How many articles should I write before launching my blog in order to look….ok? 🙂 Thank you, RebecaReply to Rebeca
Hi Rebecca, The best advice I can share is to write a few posts like 5-8 and then launch. This gives some content for readers to stay on your blog and for you to promote on Pinterest!Reply to Elna
Hey Elna Thanks for article I currently post 2 articles a week and trying to improve my traffic with Pinterest pins and SEO.Reply to Isaac
Hi Isaac, That’s a great schedule. Just make sure the posts are long form and highly valuable!Reply to Elna
Hi! Great post! I have a blog about Rae Dunn pottery which is very popular. I’ve been actively blogging since July. July’s views were 2600 and so Aug is over 9k. I had several Pinterest pins go viral! My question is I wanted to add another subject to the blog that does tie into Rae Dunn but it could be a blog in itself. Many Rae Dunners also love this one store and what comes out every season and use it in their displays. Do I go ahead and add it to my blog now and hope it doesn’t hurt my views or wait till I have more time to dedicate a whole blog to this subject? Thanks any input would be great!Reply to Tiffany
Hi Tiffany, If this new section is related to your niche then yes put it on that blog! I wouldn’t start another similar topic blog as this can be competition to your blog!Reply to Elna
Hey Elna! Great post, i usually blog once weekly (however i stopped for few months), Am still kind of new in blogging , my niche is health and travel. My traffic is really low, Would appreciate any advice to grow my traffic ! thank you !Reply to Mira
Hi Mira, I would try to really stick to 1x a week blogging to get some traffic but some simple things is to just create more alternate pins and start doing video so that you can post that with a summary for a blog post!Reply to Elna
I am trying to do at least once per week but I want to try to reach twice per week. I only have 10 blog posts and I started my blog a month and a half ago.Reply to SherdyBirdie
Hi! That’s a great start. If you are on Pinterest start creating alternate pins of your 10 posts so now you’ll have 20+ pins for those posts that you can share. Twice a week for a new blog is a great schedule but do it until you can’t! Don’t push yourself or blogging will become a chore! Have fun with it!Reply to Elna
Hi Elna, Thank you for this post. I am currently also posting 1x to 2x a week. Usually 1x a week, but I’d like to be doing at least two new posts a week. I can say, however, that the few times I posted multiple times in a week, I have seen a major increase in my traffic and pageviews for even the whole entire week or few weeks following. Posting every day is also not realistic for me, especially being a stay at home Mom to 3 young children, homeschooling, having a small farm, yadda yadda yadda, although that would be awesome if I could do it! Thanks for sharing! 🙂 -CherelleReply to Cherelle
Hi Cherelle, That’s awesome to hear! Yes, the more you publish the more pageviews and traffic you will receive. But finding the right frequency for you is important. Once a week is usually doable for me but for the summer, it definitely is NOT! 🙂Reply to Elna
I blog 1-2 Times a week now, earlier I used to blog 1 time in 2-3 week.Reply to Vansh
That’s a great blog post frequency as long as you can keep it up!Reply to Elna
Right now, I am trying to post twice a week and honestly, I struggle with it sometimes. But, I feel like it’s helped increase my traffic a lot more versus before when I posted just whenever I had an idea. I feel like my readers know that I have new content up twice a week and they start to look for it more.Reply to Rachel
Hi Rachel, Blogging twice a week is a challenge, I know! I could only pull it off for about 6 months. So do what you can do and then try once a week! That is much more manageable and doable!Reply to Elna
I am currently haven’t officially launch my blog yet, but still in the pre-launch stage. For me, I would like to say that I want to post new blog every week. That’ll be just on the average level, not too often but not too rare. By the way, thanks for your tips there. It really helps a lot.Reply to Mukmin
Hi! That’s awesome! Having that type of blog frequency is a great way to start growing your blog!Reply to Elna
Hi Elna, I have been working on improving my blogging strategy to help optimize my blog and boost organic traffic. Posting consistently is definitely key and figuring out your rhythm is important. I created a schedule and have found it to be easier for when I create new content. Thank you for sharing these lovely tips! Sandy | Beauty, Bliss and ChaosReply to Sandy
Hey Sandy, That’s awesome! I have a framework too, but often life and client work gets in the way! I do my best though! Enjoy your week!Reply to Elna
Great post! When I first started blogging I thought I had to blog daily but it’s far from the truth! At least for me. While I love to read, I am not very quick in writing or creating so in my case I only blog once a month. I know growth is slow but at least I can focus on quality and that’s more important to me than posting to just post. Maureen | http://www.littlemisscasual.comReply to Maureen
Hi Maureen, Quality posts are great. I find that after you have a library of content you can really sit down and write those beefy guides. Many established bloggers don’t publish frequently because they have already built their blogs up…but you gotta do what you gotta do and if monthly is what you can do then do it! It’s better than not blogging! 🙂Reply to Elna