You keep asking yourself the same question over and over again –
Why isn’t anyone coming to my blog and sharing my content?
You may be thinking that being a mommy blogger just isn’t your thing anymore. And you know what? Most mom blogs fail anyways.
I know, that totally sucks. And you want to know the reason why?
It’s because no one knows your mom blog exists!
My new blog generates over 20,000 pageviews a month, and it’s only four months old. This isn’t crazy high, but compared to my other personal blog that I’ve been blogging on for almost two years with around 10,000 pageviews, it’s dang amazing.
Starting TwinsMommy made me realize there’s a recipe to growing your blog.
You need:
- A heaping tablespoon of a strong blog platform
- A cup of a promotional strategy
- A plateful of oh-so-yummy sticky content
That’s it. If you have those in place, your blog will grow.
But, wait? Do you have a blog?
If you’re reading this and don’t have a blog, but want to start one, I have an easy step-by-step tutorial on how to start a blog using SiteGround!
So, let’s tackle the very first ingredient – irresistible content. I already talked about some of this in my other Blogging Basics post. For this post, we are specifically going to tackle the types of posts you need to have on your new blog.
Why Every New Blogger Needs to Have These Types of Blog Posts
Before you started your blog, did you ask yourself why you wanted to blog in the first place?
Was it because you wanted to meet and network with other mama bloggers in your niche?
Was it because you wanted to earn some side income as a stay-at-home mom?
Maybe it was because you just wanted to write about your passions.
Now, if you want to really make your blog a success and actually earn an income from blogging, there’s something your blog has to do.
Your blog has to help others with some sort of transition.
What the heck does this mean? It means that your blog shouldn’t only inspire your readers; it should educate and inform people. And by doing this, you are actually helping them transition into something better.
For example, Twins Mommy helps moms become mompreneurs. My posts are helping you grow your blog’s traffic, income and followers so that you can achieve that mompreneur status.
And you can do that with specific blog posts.
Yes, you! If you’re a new blogger you need to start churning out these specific types of posts right away. Here are the 10 essential types of blog posts you should have on your new blog like yesterday.
1. The Round Up Post
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Round up posts are amazing for traffic, comments and shares. A round up is basically a list of items, people, ideas, strategies, tips etc.. all bundled up in a great blog post.
The bigger the round up, the better it will do on social media for sharing and commenting. My post on 12 Mama Bosses Tell You How They Monetize Their Blog is a post that tells other mom bloggers how to monetize their blog.
I have several other round up posts on Twins Mommy that have all done well. In fact, the month that I decided to actually grow my blog was the month where I wrote three round ups, which totally helped me grow my blog.
2. The List Post
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List posts are super popular on social media. And yes, round ups and resource posts are also list posts. When you can give people a lot of tips in one giant blog post, it saves them time, which becomes highly valuable for moms and other bloggers who don’t have much time to start out with.
My post on 26 Ways to Supercharge Your Productivity as a Mommy Blogger is my longest post on this blog. It’s over 4k words! Yikes. Even if it might take a few minutes to read, visitors aren’t bouncing away from this blog post.
They are using their precious time to read this highly valuable post. So, doing a list post can totally help hook your readers into reading every post on your blog.
3. The Secrets Post
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Having a secrets post can do awesome on social media. While my post on The Secret To Make Your Sales Page Convert Like a Boss didn’t do too well with comments, it’s still one of my popular posts on the blog.
Why? Because people like gossip! If you can offer readers some tried and true tips that you keep under wraps, your post will be that more valuable to them.
This type of post also makes for a great headline too! Any headline on Pinterest with, “secret,” “one thing” or “this way” always gets me!
4. An Opinion Post
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I know, my post on Why Every Blogger Needs a Gravatar (And How to Set One Up) isn’t entirely an opinion piece, but posts where you can adamantly make a claim or suggest a strategy often kicks ass online.
People want to know why you believe in that topic or why they should listen to you. If you can make your post provide convincing copy, then those visitors will be hooked on your blog and what you have to say!
It’s an easy way to grow a tribe of followers because they like YOU and YOUR opinions.
5. How To Posts
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I don’t know about you, but I’m drawn to How-To headlines. You know why? Because it’s perceived as highly valuable. You’re learning something new.
If you’re struggling with something and suddenly you find a post that tells you how to fix it, wouldn’t you read it?
How-to posts are by far the most popular type of posts you can have on your blog. So go ahead, and exploit this blog post type.
6. Traffic and Income Reports
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One thing I did new on this blog versus my other blog is share my blog growth strategy. Sharing your blog growth and income report is popular with a lot of bloggers like Pat Flynn or Pinch of Yum for example.
Readers want to see how you’re building your blogging empire. They also want to see if you fail too. People want to learn from you and if you can share your successes as well as your challenges and failures, you’ll forever have a strong and loyal group of people following you.
7. Tools Post
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I wrote this post before I started growing my blog. My first few blog posts also were targeting a different audience – work-at-home moms (my brand also wasn’t sorted out either).
This post was the first that hit 100 pins on my site.
I was ecstatic.
*Happy dance*
People L-O-V-E tools posts. And bloggers know this. They have tools posts on their blog or they use this as one of their lead magnets.
It’s probably so popular because you can add your affiliate links to these posts. Of course, when I wrote this post, I didn’t know that. But I do now. 🙂
8. A Blog Series
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Two months into this new blog and I was already feeling a bit overwhelmed.
See, I also have a freelance writing blog where I write weekly blog posts as well as write blog posts for my freelance writing clients.
On top of this, I was also writing content upgrades for this blog and two newsletters a week.
I was up to my eyebrows in content and I was slowly getting burnt out.
So, instead of not writing on any of my blogs, I decided to do a blog series. Doing a series is awesome because it sort of gives you automatic content to write about. You just break it up into little blog posts.
This blog post is part of my Blogging Basics series.
But you can do any series you want depending on your niche. For example, if you have a lifestyle blog you can do a blog series on turning your clothes in your closet into a capsule wardrobe. If you have a DIY blog, you can run a blogging series on creating DIY furniture for each room of the house.
The list could go on.
9. Offer Unique Tips
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You know how to generate hundreds of comments? Offer a unique tip. I have two blog posts that fit this bill and together they have generated almost 200 comments.
I know!
People crave new and unique tips and strategies. We all read the same dribble every day so when visitors find your post that actually tells them something they’ve never heard about you start to get comments like this:
People value your tips if it’s easy and helpful.
So, if you are doing something unique with your blogging, WordPress, Squarespace, Pinterest strategy or anything that would help out your target audience, let them know about it!
10. Resource Post
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It’s always a good thing to give back to your readers. I always love to feature other bloggers on my blog. You know why?
Because when you feature someone and their blog, they are more likely to share your post and comment on your post.
Networking should be part of your promotional strategy because without networking you’ll have a hard time trying to grow your blog.
So start visiting other bloggers in your niche and start linking to their posts and even feature them in a resource post. A resource post is a list of curated content. My Epic List of Blogs Mompreneurs Should Devour Right Now is a resource list of the best blogs you should read.
It will be updated as I learn about more blogs that I feel would help out my target audience.
Start Pumping Out Blog Posts
These ten blog posts can help your new blog grow like wildfire. Of course, just writing them isn’t enough. You do have to promote your content. But that’s another post for later!
I hope you’re enjoying my Blogging Basics series. Be on the lookout for more topics to help the newbie blogger navigate this beast we call blogging!
Tell me your favorite type of blog post you like to write on your blog.
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