Blogging

How to Massively Grow Your Facebook Page for Your Blog

Have you started a Facebook page for your blog?

Or, worse, you have, but you haven’t touched it in like forever?

I can so relate.

I have several Facebook pages for several of my sites, and I rarely post on all of them. What I end up doing, though, if focussing on my core pages – the one for Twins Mommy and the one for my freelance writing site.

You might be wondering why have a Facebook page for your blog if Pinterest is where it’s at? For me, Facebook is where I can truly connect with my audience. I can talk to them, understand their needs and serve them better.

Facebook is more personal and can help you grow your brand as a blogger. People can see your life (if you let them), your challenges or your successes. A Facebook page can help with all of that and more.

And if you decide to do Facebook Ads, you will need a Facebook page, and that’s something I’m interested in doing later in the year!

And, you know what? It’s another platform to grow your traffic and help you make more sales.

If you’re new to Facebook pages, I’ll walk you through how to set one up and then give you tips on what to post and how to promote your Facebook page.

How to Create a Facebook Page

To set up a Facebook page go to your profile and either click on Create or the + sign to bring a drop down menu. Choose page.

 

Once you click on that, you’ll either be directed to choose what type of page you want (choose business) or you start creating your page and decide all the logistics as you create your page’s brand.

 

If you use the first option in the image above after you pick Business you will add your blog’s name and choose your category. You will get a drop-down menu asking for more information about you. Choose blogger or writer.

With the new Facebook look, this is done during the creation process. Either way, from here, you start building your Facebook page with your branding images!

If you need some stock photos for your Facebook page cover image, make sure to check out my post on 18 Places for Free Girly and Styled Stock Photos.

Steps involved for the older version of Facebook – upload profile picture, add a cover photo and then you get to customize your actual Facebook page. Again, with the new version you get to do all this at the same time.

From here, you need to create your Facebook page username. This is also your Facebook page URL. Use your blog’s name as your username or a variation of your blog’s name if its:

  • Already taken
  • Too long
  • Hard to spell

Luckily for me, my blog’s name wasn’t taken!

Facebook will direct you to add a description of your Facebook page. From here you can start customizing your Facebook page.

If you have started an email list, I suggest you link your freebie to your Facebook page by “adding a button” under your header image.

Click on the button and choose learn more about your business.

From there, Facebook asks for the website link. Add the landing page of your freebie that you created.

If you have a Facebook group, you can link your group to your page, making it easier to get more Likes on your page.

Make sure to fill out all the details on your page. Just click on the three dots under your header image.

Six Types of Posts to Grow Your Facebook Page

Since the last Facebook algorithm change, getting Likes to your Facebook page has been harder than ever. Organic reach is decreasing, making it harder to have your posts show up in user’s feeds.

But, this shouldn’t deter you from starting a Facebook page and growing it. It is possible.

My Twins Mommy page has over 2k Likes, and my freelance writing Facebook page has over 3.2k Likes.

The #1 way I was able to grow so fast – my Twins Mommy page is less then two years old – is from posting daily. I post at least once a day, sometimes up to 3 times a day.

My other tip is to be as authentic as possible. People on Facebook want to see what your life is about and if you give them that, your page will thrive!

When posting, think about what Facebook likes:

  • Native content
  • Shared content
  • Content that gets comments
  • Content that makes people stay on the Facebook platform

Here are six types of content you can post on your Facebook page to get more reach and Likes.

1. Interactive Posts

Facebook likes posts where there is a lot of discussions. This means their users are on Facebook longer, something Facebook likes! You can create this type of interaction, by engaging with your followers.

One easy way is to ask them to respond with their own photos. This can boost your reach and get people WANTING to comment on your post. These all are factors for Facebook to realize your post is popular and they should show it to more people.

2. Post Tips

You don’t need to only post your latest blog post or other people’s blog posts on your Facebook page. If you do, you run the risk of having a low engagement Facebook page.

Instead, create social media posts just for Facebook.

One way I do this is by posting a tip to help my followers. I also create a graphic with my post.

3. Facebook Live

Scared to do a Facebook Live?

I was the same way too. Heck, I still get nervous, and I still am not perfect with my Facebook Lives.

But, you know what? People still watch, and they enjoy my Lives! So I’m happy, and I like doing them.

And Facebook LOVES when you do Facebook Lives. The more you can do, the higher reach you’ll get and more Likes you’ll receive. I want to do more Facebook Lives, but they take a bit of time for me. I’m an introvert so after I’m done with one, I’m zapped for energy, and it’s hard to get back to work.

4. Post Videos

If you’re not ready for Facebook Lives, that’s okay. You can still grow your Facebook page by posting videos. I do this occasionally to get more engagement on my posts (shares and comments).

5. Ask a Question (With No Image)

Something I learned is if I sometimes treat my Facebook page as my Facebook personal profile, I get a ton of engagement!

This means posting with no images and asking a question.

6. Social Proof

Sometimes posting social proof of your credibility or your brand’s credibility can open some discussion from your brand ambassadors, and die-hard followers.

How to Promote Your Facebook Page

There are several ways you can grow your Facebook page. While you can pay for traffic, for a lot of bloggers this isn’t in their budget or right for them at this time (i.e., you need an email list with an effective sales funnel before you invest in Facebook Ads).

Here are four ways to promote your Facebook Page.

1. In Your Emails

If you started an email list, the easiest and best way to start growing your Facebook Page is to let your subscribers know about it!

When I created my Twins Mommy Facebook page, I made an entire email about that.

You can also add a link at the end of your email and tell your subscribers: make sure to Like my Facebook page for more Lives and insider tips.

2. In Your Blog Posts

What’s to say you can’t link to your Facebook page in your blog posts? I often link to my Facebook group in my posts, but I could easily link to my page instead. There’s no shame to promote your page in your blog posts or even on your blog!

3. In Facebook Group Threads

Many Facebook Group threads have a follow day or a promotion day where you can promote your Facebook page. This is an easy way to get at least 100 Likes!

For example, here’s Wendy’s group’s daily thread!

When posting your Facebook page, I would give a little description of what your page is about instead of just dropping your link. This makes your post stand out and really talk to the people reading the comments!

4. In Your Free or Paid Courses

Whether you have a free email course or paid product, you can promote your Facebook page. This is something I recently did with a tripwire masterclass I offer on my Elna Cain blog.

If you have a free email course, you can add your Facebook page link in the welcome email or at the end of your free course!

There Ya Go!

Having a Facebook page is essential if you want to start making money from your blog. It’s a great way to connect with your readers, provide valuable tips and grow your brand!

Please share your Facebook page! I’d love to follow you!

Please Pin me!!!

Leave a Reply

42 Comments

Nice post. I’d created a Facebook page for my blog two years ago but haven’t been much active on it. It received an initial spike in likes when I shared it with friends and family, but now that FB has moved pages to an entirely different section, I barely get any views. Still, I guess I could probably give another go at posting regularly on it.Reply to Dharmendra
Hi, Sorry about that. You really have to market your page a lot to get traction in the beginning. Good luck!Reply to Elna
Thanks. I recently created a facebook page and am. Having problems promoting it. But after I read this, am now more familiar with so many things. You can like my Page ”Agnes heart ” Or email [email protected] Com. Looking forward to receiving your message. Thanks.Reply to Agnes
Everything I’ve read so far basically says to pick one platform and stick with it until you’re good at it, then start another. I’ve long ago deleted my personal FB, but now have started another just to make a page dedicated to my blog because I really don’t get much traffic at all, even through Pinterest. Not sure if this is normal for a 3-month-old blog, but I guess I just don’t really know how to promote it. This post helps a ton, plus I’m definitely joining your FB group! Thanks for the post!Reply to Jenelle
Hi Jenelle, Your blog is still very new. I consider new blogs up to a year old! It took me around 3 to 4 months to really see traffic growth. Spend this time creating valuable content!Reply to Elna
Thanks so much for the feedback, Elna!Reply to Jenelle
Thank you for this post. This helped me make my decision to start a Facebook page. I’m just starting my own blog and you’re tips and emails are so helpful. A BIG thank you from this mom!Reply to Lindsey
Hi Lindsey, So happy to hear this! Glad this post on how to grow your Facebook page was helpful! I found my Facebook page a real driver for traffic and brand building! Good luck!Reply to Elna
Wonderful post! Your blog is so awesome I’m up really late reading it with my eyes wide opened! I am definitely going to get back tomorrow(or later today that is) hehe and go through more of your well written articles. Thank you! You are inspiring!Reply to Nancy
Nancy! Thank you so much! I’m such an introvert and fail IRL (in real life) with making friends! It’s nice that people read what I write and it makes a difference! Thank you so much!Reply to Elna
Hi Elna! I am in the process of creating a facebook page, but how do you keep the profiles separate – your personal facebook account and facebook page for your blog separate? I don’t necessary want everyone on my personal account following my facebook page!Reply to Sierra
Hi Sierra, Just create a Facebook page and when you set up your group you can act as your personal profile or FB page profil.eReply to Elna
Hi Elna. I have the same question as Sierra above, but I’m not sure I am understanding your answer. Can you please explain a little further?Reply to Anna
Once you create a Facebook page you will have two identities on FB – your page identity and your personal one. You can use either on FB but I do believe for groups and commenting Facebook uses your personal profile unless you can tell it otherwise! I know for me, I’m the Facebook group owner and I can pick and choose if I want to post under my personal or page profile.Reply to Elna
Hi just came across your page and will definitely introduce your tips once I get my blog and FB page up and running. What do you say to those who are intimidated to start because it feels like there are already soooo many bloggers out there?Reply to Karin
Hi Karin, That’s great you want to start blogging and your FB page! As for your concern, I wouldn’t worry too much. You need to create a brand and connect with your audience. This is what will help you stand out.Reply to Elna
This surely helps a lot. I’ve been blogging for so many years but I can’t grow my traffic simply because I get low audience. I’ll try to follow these steps. Hopefully I’ll increase engagement too.Reply to WanderWAHM
Hi! So glad you aren’t giving up blogging! It is a journey for sure! I took a quick look at your blog and I like it! One thing to work on is your headlines. Make sure they make people curious and WANT to click to your content!Reply to Elna
Thanks for the advice Elna! My page growth has stalled and I’m just shy of 1000 likes! I will definitely try making more shareable posts to increase engagement.Reply to Gemma
Hey Gemma! Good to know! And good luck you can gain more Likes I’m sure!Reply to Elna
Hi Elna, I started my Facebook page today, I’m about to launch my blog. Still trying to get a hang of things. The name of my page is Journey Values Thanks for this postReply to Grace
Hi Grace! Congrats! So happy for you! That’s great you got your FB page name the same as your blog name! That’s hard for some (like me!)Reply to Elna
I am just starting my Facebook page, so this is GOLD for me! Thanks so much!Reply to Nimiwari
That’s awesome! Glad you found these tips to help you grow your Facebook page good for you!Reply to Elna
Hi, Elna! Once again you’ve given me just the information I’m needing when I need it. I’m currently taking a FB Makeover Challenge with Courtney Foster Donahue and this compliments it perfectly! I will take these tips and suggestions and run with them. I’ve had a business FB page for a while, but I really need to step up and start using it. Now I have what I need to do just that. My FB handle is kristideewriter, and I’d love to see you over there! Thanks once again!Reply to Kristi
Thank so much Kristi! Glad to come to the rescue 🙂 Good luck with your FB page 🙂Reply to Elna
Thanks for these tips some I already knew but you provided me with good insight.Reply to Tonya
Hi Tonya! That’s great you found some more insight for tips you already knew 🙂 That’s always a good thing!Reply to Elna
These tips are great! I’m a new blogger and after setting up my social media pages, I quickly realized I have no idea how to use them! ha I will try and implement some of these tips for sure!Reply to Ashley
Hi Ashley! I know right? I did the same for Instagram! I was like, now what? I’m glad you found some tips to help you create your Facebook page as a new blogger!Reply to Elna
Hi Elna, thanks for these great tips. I have been struggling with Facebook for a while now as I didn’t know how to grow it, but will definitely take these tips on board.Reply to Christine
Hi Christine, You’re welcome. So glad you found some tips to market your Facebook page! And you know what? A lot of these tips are easy to do if you’re new to blogging!Reply to Elna