Blogging Basics: What is a Landing Page and How Do You Create One?

Have you been hearing about what landing pages are lately?

As a new blogger, there are so many new terms and tools that it can be overwhelming for sure! That’s why I created this Blogging Basics series!

It sort of breaks down how to get going as a new blogger. And for many newbies, you’ll be hearing a lot about landing pages and how you should have one if you want to grow your email list or income.

Let me just say that I don’t use a lot of landing pages. Instead, I use dedicated pages on my site to help me grow my email list. I’ll go into the differences between a page and a landing page for a moment.

If you’re new to all of this and want to start a blog, I made a real easy step-by-step tutorial on how to start a profitable blog.

So, what is a landing page and why should you have one?

What is a Landing Page?

In the simplest terms, a landing page is a place a user ends up after clicking on a link on social media, in your email or on an ad. It can also be your website’s home page.

A landing page has only one purpose and one message.

For example, Kalyn Brooke’s Facebook page has a sign-up button.


When you click on her sign up button, you are taken to a landing page. It’s a sign up form to her newsletter with juicy freebies included.

This landing page has only one purpose: to get more email subscribers. And Meera’s only message is for people to download her free guide.

By having only one focus, you can convert more people to be subscribers or buyers. But, what do I mean by one purpose?

Well, landing pages shouldn’t have:

  • Social sharing buttons
  • Other links (having a link to read your blog is fine)
  • More than one call-to-action (i.e. download this guide and tweet this!)
  • A menu

If you notice, Twins Mommy has only a few landing pages. Typically, I am just using pages on my WordPress site to promote my lead magnets (or freebies).

These pages have a menu, but I treat them as a  little blog post where I talk about the free guide or how it can help you if you downloaded it. By creating a page, I can create a pin just for my lead magnet.

Different Types of Landing Pages

A transition to using a landing page is using a scroll mat or welcome mat. These are the mats that slide down when you land on someone’s blog.

For example, this is a welcome mat on Francesca’s blog, The Money Fox.

The main purpose is to generate more subscribers. If you don’t sign up, you just click on the down arrow, and it will move down to the blog.

Personally, I’m not a fan of welcome mats that display on all pages and show itself to me if I visit the same blog multiple times in a week. But, they can be a powerful tool to generating more subscribers if you have the right call-to-cation (message or question).

Another way to display your landing page is as an exit strategy. For example, Brianna of Momma Works Too doesn’t show her landing page until later when you are about to leave or after a set time you are on her blog.

I like this approach better as it’s not as intrusive as a scroll mat.

Can you use your home page as a landing page? Sure, you can. A lot of bloggers do this and typically give you two options: to sign up to their list or visit their blog.

How Landing Pages Can Help Grow Your Blog

Landing pages are quite effective since they only give a reader one (maybe two) choices. The less choice someone has, the greater likelihood they will choose.

As I mentioned earlier, it’s a great way to generate more email subscribers. I would recommend a landing page if you are intending to release a product in the future (or have one right now) and need to grow your email list.

If you aren’t sure about an email list, having a large list (or any list size) will generate more sales of your product since the conversion rate for emails can be as high as 3%.

This means that landing pages can help you generate more money.

So, the process goes like this:

  • Sign up to list
  • Receive freebie
  • Follow up welcome email
  • Education email
  • Agitation email
  • Solution email (pitch to product)

That’s a shortened version, but a sales funnel has those topics to move from a reader to a buyer. The point is, to get them on your list so you can share your great tips and introduce them to your amazing product.

Finally, a landing page can help you refine your brand message. If you started a blog and had no goals or plans, then a landing page isn’t for you.

But, if you want more subscribers, you can use a landing page to brand yourself in a way by what you are offering. This means niching down and creating lead magnets (freebies) that align with your niche and speak to your audience.

I’ve created freebies that haven’t aligned with my core audience, so it’s a hit and miss with your lead magnets. Just keep trying new guides, resources, checklists, etc.. and seeing what resonates with your audience.

How Do You Create a Landing Page?

There are tools and services that can help you create a landing page, but what I’ve found to be the easiest is using ConvertKit.

ConvertKit is an email service provider that allows you to grow your email list. They also provide opt-in forms so that readers can give you their email address and you can give them your free guide.

One form is a landing page.

ConvertKit walks you through setting up your landing page by first picking a template.

It doesn’t matter which one you pick, as long as you like the look and it fits your blog and brand. After you choose one, you can customize the heading, image, and color of the button and background color.

Here is an example of what a landing page using ConvertKit might look like after you customize it.

Once you have it looking like the way you want, next you have to set up the backend of naming your lead magnet and deciding if you want double-optin or single.

Double means readers will receive an email to confirm their address and be placed on your email list. They will then receive another email to download the freebie.

Single means once they put sign up, they immediately receive the freebie. Double-optin helps fight off any spammers that might go on your list or those that just want the freebie and don’t want to follow you. So, it’s up to you!

From there you can either host your landing page on ConvertKit – they will give you a URL that you can link to in your blog posts – or you can grab their free plugin and host it on your blog.

Once installed, go to the plugin Settings and grab the API key and API secret (just click and find the code and copy and paste).

When you do that, WordPress will generate all the email optin forms you created.

What Is a Landing Page Answered!

Landing pages 101 for the new blogger! Landing pages aren’t that hard to use or scary to use! It’s a great way to start growing your email list, and I sure have to get on that bandwagon soon!

Let me know if you use landing pages and why you use them!

Leave a Reply


I absolutely enjoy reading your articles. It is almost shocking how much I have from you up to this point. Your blogging courses are awesome. I am setting up a site and my home is a landing, or what we used to call a sales page. I am involved in both writing and another skillset and I actually need the page. The secondary skillset is being promoted on my landing but, in the same token, I am doubling it’s purpose and using it as my portfolio. My ability to prove I am able to do the job to potential clients is vital. I want to show them my brand but make it pleasantly easy. My page title is totally optimized so the dice may actually land right one of these days. Depending on the direction my freelancing goes will likely determine if I will need a lead magnet like freebies. Thanks for having this article available, Elna.Reply to Kim
Hi Kim, That’s great to hear! Have fun with your landing page copy!Reply to Elna
Thank you.This is very helpful and informative. Bless always🙏Reply to Joanna
Hi Joanna, I’m so happy this helped you! Good luck and have fun creating your lead magnet!Reply to Elna
Hi Elna, I’m always happy to read one of your posts. Im working on starting my blog but still wondering if a landing page is right for me, and what type would be best. I won’t be offering products for purchase any time soon, but plan on doing so probably at least 6 months or more down the road. Is a landing page a good strategy to promote your blog in itself, even without products or services offered?Reply to Janae
Hi Janae, Thanks so much for your kind words! You know, a landing page is primarily for products, services or growing your email list with an incentive. It’s not used as the front page of an entire blog. What you can do is have a homepage that’s optimized. Look at my Twins Mommy home page. I can just use my main URL of and people will land on that homepage! I hope that helps!Reply to Elna
Thank you for the explanation. I just started blogging and am trying to figure out what to offer for a freebie.Reply to Matt
Hi Elna I am working with a landing page ATM but it looks so boring that I fear it will not get me many subscribers. What i prefer is what you have below your header. Can you explain how to go about it please ? I have only this left to do before launching my blog. I find your blog an amazing help. Thank you also for the Blogging Basics Series.Reply to Poovanesh
Hi Poovanesh, The head opt-in form is customized to my theme. My husband developed it. For me, in the beginning, I grew my email list with content upgrades. Those are with-in post freebies!Reply to Elna
Hi Elna! Thanks for your article, great read, but here’s my confusion: I’m currently starting my own online market. It requires contacts to sign up for a service, and the service will be delivered by email. My question is, what do I need. Website? Landing Page? Email Marketing Page? All 3 ?.. I’m actually really confused and hope you may be able to shed some light. The business is not at all complicated, but the set up certainly is. I’m actually going crazy by it all!! Would so appreciate your input. Thank you, JacquelineReply to Jacqueline
Hi Jacqueline, You can use a landing page to promote your online market if you want. It’s up to you. You can use opt-in forms on your site too! The more the better!Reply to Elna
It is great how you explained the importance of having only ONE purpose on a landing page and be focused only on the next step you want your customer to make. Therefore, there’s no place for social sharing buttons, other links or anything else that could distract the customers from the main purpose of the landing page.Reply to Dereck
Elna- I’m so glad I found your post because for the last 3 months (the duration of my blog so far) I swear I come across a new term everyday and today’s term of the day was “landing pages” which I wrote down in my little note pad to look up the meaning of later. Then, as if you were this little angel sent here to answer all of my questions (for the 100th time), I found this article. I don’t have a landing page yet either but I have to say that I’m a little intimidated to really get into the email list side of things because, 1st of all, I have not the slightest idea what I would do for a lead magnet & 2nd of all, what I would even email about! More thoughts to go into the notebook for later, I suppose. Either way, thank you for shedding more light on the purpose & importance of landing pages!Reply to Crystal
Hi Crystal! Thanks so much for this wonderful comment! I’m so happy you are doing your learning! Yes, blogging is a huge learning curve. I had to learn too! Landing page are great marketing tools but you don’t have to have them. I don’t and I’m doing good. I might do better with landing pages and it’s something I’m interested in doing in the future! Thanks!Reply to Elna
Thank you! I would love some feedback on my blog. I created a landing page. I hope I did it right!Reply to Ann
Great! Give me the link and I’ll take a look.Reply to Elna
Hi Elna. I’ve been blogging for only six months. I wrote a post about And Sarah Titus, very successful pro-blogger, said it was great, shared it on Twitter, followed me, and invited me to collaborate on a Pinterest board! She agreed to do an interview!! Do you have any guidance on how to conduct the interview? I’m researching her background and blogging tips. I want to ask intelligent questions and do a GREAT job with this. Thanks in advance!Reply to Joanne
Hi Joanne, That’s fantastic news! As for questions, just ask what you want to know from her 🙂 Look at my roundups of freelancers or lady bosses to see the types of things those ladies answered about…like how they got started, what they’re doing now and their plans for the future.Reply to Elna
Hi Elna, I also like the idea of using the landing page as Brianna do from “Momma Works Too”. As I guess this helps us to get genuine readers of our blog since it waits for a certain time to pop-up the call to action. Thanks for sharing such a helpful piece with us.Reply to Mahesh
Hi Mahesh, I know right? I like that idea too!Reply to Elna
Hello Elna, This was very helpful. It will definitely come in handy for learning how to make landing pages. Thanks for sharing this with us!Reply to Maketta
Thank you so much! Glad you liked it!Reply to Elna
Hi Elna, I use one landing page on my blog, and I use it to promote my freebie. Like you, I haven’t gotten too much into landing pages. I know a lot of bloggers use LeadPages, I chose to use Thrive Content Builder. I love it, it’s so easy to use and you can create one in about 30 minutes. It does have a little bit of a learning curve, but then so does everything else. I’ve heard so many people talking about ConvertKit. I may have to check that one out soon because it seems to have so many cool features. Thanks for sharing this information to help us get a better understanding of what landing pages are 🙂 SusanReply to Susan
Hi Susan, Yes, Thrive is awesome. I used it for my other site. But, ConvertKit is so much easier! I love it. I’ll have to experiment soon with landing pages. For now, the pages on my blog do drive up email sign ups so I’m happy!Reply to Elna
This is amazing. I do want to sell something in the future so I am definitely going to look into this!! Thank you so muchReply to Connie
Hi Connie! So happy you’re going to monetize your blog! Yes, landing pages are essential for that!Reply to Elna
This is so helpful!! I never really paid too much attention to a landing page. This gave me so many ideas and I love that you walked us through the steps too!Reply to Amy
Hi Amy! Thanks so much. Glad you have the information to make some landing pages. I really need to make some now eh? Ha….Reply to Elna