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How to Use Pinterest to Explode Your Blog Traffic

by Elna | updated Apr 12, 2019 | 48 Comments | shares

Raise your hand if you L-O-V-E Pinterest?

Pinterest is my eye candy, and it is what helped Twins Mommy initially grow.

But, how do you use Pinterest to grow your blog traffic?

My traffic grew from 4,000 pageviews a month to now over 60k pageviews a month.

And for many new bloggers who just started a blog, trying to figure out how to get people to their blog seems like a challenge.

They start a YouTube channel, an Instagram profile, maybe even Snapchat and a Twitter profile.

Yet, nothing.

No comments on their blog posts, no clicks to their income generating posts. Nada!

The one thing I suggest for new bloggers is to focus on one or two social media platforms as a way to explode your blog traffic. For me, it was Facebook and Pinterest.

You can use Pinterest for business because if you want to make money with your blog, then your blog is your business mama!

If your blog audience hangs out on Pinterest – 80% of Pinners are women and moms – then you NEED to be on Pinterest.

Let’s go over 27 Pinterest marketing tips to help you get started on using Pinterest to drive traffic to your blog.

How to Use Pinterest for Blog Traffic

Your Pinterest Profile

1. Use a Headshot, Not a Logo

People want to follow other people and if you’re a blogger, then having a headshot of you or your family is the best way to connect with your followers.

I know there are blogs out there that use a logo, and that’s fine, but the successful bloggers humanize their brand with a photo of them.

For example, Chasing Foxes is a huge blog with a huge Pinterest following and they aren’t using a logo.

 

2. Claim Your Other Accounts

When setting up your Pinterest profile, you can claim your other accounts like YouTube, Instagram and/or Etsy.

When you do this, you get some great features like:

  • More analytics to use to take action with. When claiming your other accounts, you get to see all the analytics for Pinterest for each pin.
  • Grow your monthly views. Your monthly views are the analytics of how many people have seen or engaged with your pin. This number can grow when you claim other accounts as the monthly views will be aggregate across accounts.
  • You can grow your Pinterest followers. With a claimed account, when others pin your pins, they get to see your profile and a red button to follow you (if they haven’t already)

For more on this, check out Tailwind’s post.

3. Niche Down Your Pinterest Profile

As a blogger with a Pinterest profile, you need to understand that Pinterest is doing its hardest to figure out what your profile is about. It uses your user behavior and other information to understand your Pinterest profile niche.

For example, the boards you have on your profile and the pins you pin to those boards gives Pinterest information on the type of pinner you are.

Similarly, the pins other people save from your account helps Pinterest understand another level of context with your profile.

So, the best thing you can do is niche down your profile.

For your title, instead of using multiple keywords, try using one main (umbrella term) for your title.

With Smart Mom Ideas, I originally had several keywords like parenting tips, pregnancy tips, frugal living and organizing tips.

But, I recently cut all of that out and niched down to just parenting tips.

4. Optimize Your Bio Description

Under your title, you have a spot to tell pinners what you are all about. This is a great place to optimize that description with keywords based on your blog niche.

For example, if you have a mom blog and you blog about frugal living and organizing, some keywords you can incorporate into your bio description are:

  • Frugal living tips
  • Save money tips
  • Organizing tips
  • Declutter and organize

Your Pins

5. Be Creative in Your Pin Titles

The goal of promoting your blog on Pinterest is to gain a new audience. You want them to see your pin and click to your blog post.

But, how do you use Pinterest for that?

By having a reason for them to click over. And you can do that with the Pin title.

What’s great about Pinterest is that you can create multiple different pins for the same blog post. This means you can try out different Pin titles to see which one brings the most traffic or click-throughs back to your site.

For example, let’s say you wrote a post called: 5 Instant Pot Meals Your Toddler Will Love.

In this post, you share 5 dinner ideas using the Instant Pot.

You can create different Pin titles around by upping the curiosity and using emotional words:

  • 5 Yummy and Delicious Instant Pot Meals Your Toddler Will Devour
  • 5-15 Minute Instant Pot Dinners for the Busy Mom
  • The Best Instant Pot Meals that Are Toddler Approved

6. Include a Call-to-Action in Your Pin Descriptions

As a way to promote your pins on Pinterest, you get a Pinterest description that you can use to place keywords in. But, remember it’s a good idea to also place a call-to-action.

This is something you want the pinner to do.

For example, “click over to read how I got my baby to sleep through the night.”

7.  Use Hashtags In Your Pinterest Descriptions

Along with using keywords, start incorporating hashtags in your Pin descriptions.

Use the hashtag symbol, and Pinterest will give you suggestions. Try using hashtags with the most pins.

8. Use High-Quality Photos

Can you use free stock photos on Pinterest or is it better to use paid stock photos?

I use both options and what I can say is that the paid stock photos do convert a bit more than the free stock photos.

In saying this, you can get away with using free photos by making sure you change the angle of the image, increase the size to focus on one thing in the picture and changing it by brightening or darkening the image.

9. Avoid Faces In Your Pin

This is a personal choice. For my Twins Mommy profile, I try not to use too many faces, but I’ve been playing around with using more faces. For Smart Mom Ideas, I use a lot of faces.

Both instances haven’t hurt my click-throughs and impressions on Pinterest.

So, do some A/B testing and see if faces convert for you.

You can try showing partial face, the back of the head, or full face.

10. Avoid Using Dark Images

People tend to stop and click on bright pins with a lot of white space. If you use a pin image that is dark or cluttered with too many things in it, pinners may just scroll past it.

If you use a free editing program like PicMonkey, you can easily brighten up the image.

11. Make Your Fonts Large

Most people view Pins on their mobile phone. To make sure they see your pin, use a large font and an easy to read font on your pins.

I personally use a sans serif font rather than a serif font as a way to market my blog & business on Pinterest.

But, I do like to A/B test, and serif fonts do convert as well!

I feel it’s tied with what the pin is saying too!

So try different styles of fonts and sizes!

12. Place Your Blog Name On Each Pin

It’s a good idea to place your blog name in each of your pins. This can help pinners know where the pin comes from, grow your brand and blog and helps pinners know if your pin has been stolen.

For example, if your pin says NatalieSimmons.com but when a pinner hovers over your pin it goes to some weird blog, then they know that your pin was stolen or doesn’t lead to what the pin states.

Your Pinterest Boards

13. Use Keywords As Board Names

It’s important to let Pinterest know what your profile is about from the words you use to name your boards. Instead of using a cute name like “yummy food Nathan likes” you can optimize that board by using keywords like “Dinner Meal Ideas.”

Think of what other pinners will type into the search query and use those ideas as board names.

14. Create Relevant Board Names

Another important thing  on how to use Pinterest for business and as a new Pinner is to name your boards relevant terms based on your blog niche. Remember, you want to niche down. So your coffee loving Pinterest board may not align with your frugal living board names.

For those personal blogs, just turn them into secret boards. Click on the pencil icon when you hover over your board and edit your settings.

15. Fill Out Your Board Descriptions

Did you know that Pinterest recommends boards to other pinners?

If you want your board recommended make sure to fill out the board description with keywords based on your blog niche.

16. Pin to Your Boards Daily

Pinterest loves fresh and new content so give Pinterest what they want!

You can manually pin from your blog to Pinterest every day or you can schedule your pins using Tailwind.

Here’s my video on scheduling pins.

17. Pin to a Relevant Board First

When you have a brand new blog post with a brand new pin, the best thing you can do to show Pinterest what your pin is about is to pin that new pin to a relevant board.

For example, if your new blog post is about Toddler Snack Ideas, you can pin that pin to a board called “snack ideas” or “toddler snacks.”

18. Pin Your Pins to Your Boards More Than to Group Boards

As it stands currently, Pinterest is de-prioritizing pins from group boards. While I haven’t seen that effect on my Pinterest profiles, just know that there will be a time when group boards may die away.

So, while it’s a good strategy for beginner bloggers, don’t rely on group boards to grow your blog traffic.

19. Optimize Your Boards With 3rd Party Pins

When you create new boards, an easy way to quickly show Pinterest what this board is about is by pinning popular 3rd party pins. Just use the search function in Pinterest and usually, the first 3 pins in the first row are optimized for that keyword.

20. Be Cautious when Repinning The Same Pin

Pinterest has stated that they are looking at your boards and making sure that you aren’t spamming your own boards.

This would mean pinning the same pin over and over again.

So make sure that if you pin the same pin to a board that there are other pins between your same pins.

Pinterest Marketing Tips for Business

Let’s go over some optimized marketing tips for Pinterest. Having a pinning strategy will help you see if Pinterest is driving traffic to your blog.

21. Know The Best Time To Pin

While this may not fit your blog niche, know that most people spend time on Pinterest or are pinning content in the evenings and during the latter half of the week.

Knowing this helps me decide when to publish content on my blogs. Since Pinterest drives most of my traffic for Smart Mom Ideas, I publish content on the weekends and the midweek.

22. Add Pinterest Widgets On Your Blog

To grow your Pinterest followers, you can add a Pinterest board widget to the sidebar of your blog.

23. Verify Your Website

It’s important that once you have a Business Pinterest account, that you verify your website.

This is easy to do as long as you have the Yoast SEO plugin installed on your blog.

Go to social > Pinterest.

On Pinterest click on the verify button and grab the HTML code and place it in the box in Yoast on your blog.

And that’s it!

24. Pin From Your Blog Often

As mentioned, Pinterest favors fresh and new content. Whenever you or someone else pins from your blog, you send a new pin to Pinterest.

So, instead of repinning pins on Pinterest, go to your blog and pin from there.

25. Check Your Analytics

Pinterest offers analytics to help you figure out how your pinning is doing.

Use this information to figure out:

  • Which pins are your top performing pins
  • Which pins need more “love”
  • How big your impressions are growing
  • Which boards are your top performing boards

26. Automate Your Pinning

It’s too much for bloggers to manually pin every day. Instead, opt to automate your pinning strategy using Tailwind.

Tailwind uses different ways to automate your pinning strategy. I like to use board lists and interval pinning as well as the new SmartLoop functions where you can have pins loop to the same board based on the interval of time.

You can schedule your first 100 pins for free using Tailwind!

27. Audit Your Pinterest Boards

Every month or few months go into your Pinterest boards and group boards to see what’s going on.

Are you spamming a board or group board?

You might notice that it’s hard to find certain pins so you can create Pinterest sections for some of your boards. Or, you might consolidate a board or make a board secret.

It’s always a good thing to go into Pinterest and see what’s going on. You can even act as a consumer/pinner and use Pinterest like that for the experience YOUR followers get with your pins!

How to Use Pinterest In 2019

Pinterest can be your best friend for your blog!

By using these proven and best tips for Pinterest, you can start gaining blog traffic!

Over to you – tell me which Pinterest marekting tip you will try out from this list?! I want to hear!

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About The Author

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I'm Elna, wife to my college sweetheart and mother to my school-aged twins. Together we are the parent entrepreneurs. I'm also a professional blogger and freelance writer. I help mom bloggers make money blogging so they can stay home with their little ones too! Come join me in the Mom to Mompreneur Facebook group!

Reader Interactions

Comments Cancel reply

  1. Leah Stevenson

    October 15, 2020 at 11:58 pm

    I always get confused with tip 20 and 24. So if I’m pinning the same pin from my website at different times like once or twice a month, it’s not exactly repinning but sending a new pin from my blog to Pinterest?

    And another question, how many different pins do you create per blog post?

    Reply to Leah
    • Elna

      October 17, 2020 at 9:54 pm

      Hi Leah,

      Yes, you are right. Repinning is doing on the Pinterest platform! I hope that makes sense. I typically create just one pin per blog post, sometimes two. But the ones I make more than that are the ones that bring traffic, subscribers or make me money.

      Reply to Elna
  2. Lauren

    August 10, 2020 at 11:14 pm

    Great info! Thanks for taking the time to write it.

    Reply to Lauren
  3. Julia

    July 22, 2020 at 11:47 am

    What a valuable post! Thank you for sharing this awesome list of tips and tricks. I look forward to implementing your tips to help reach moms that want to teach their little ones Mandarin at home.

    Julia
    lingobuddies.fun

    Reply to Julia
    • Elna

      August 5, 2020 at 10:09 am

      Hi Julia!

      Wow! Thanks so much for stopping by. Pinterest is a fabulous place to grow your blog traffic! Have fun using it!

      Reply to Elna
  4. Abdul Mustafa

    July 9, 2020 at 1:05 pm

    What the best guide on Pinterest I ever read!
    Dear Elna! You rock. You are a Pinterest guru.
    I learned a lot from this comprehensive guide. Your writing skills make the understanding skyrocket.
    Thanks for such a nice post.

    Reply to Abdul
  5. Scott

    June 25, 2020 at 3:28 am

    Hi Elna, I am not a mom, but still grateful for your content here nonetheless! I haven’t used Pinterest much so it remains largely a mystery to me. Thanks for helping me crack it a little bit. I feel like it would be key to driving traffic to my new blog.

    Reply to Scott
  6. Mari

    April 7, 2020 at 12:44 am

    I am a new blogger myself and this was so helpful! I love how easy it was to read I am suoer grateful you took the time to make this. I love that you also wan to help other moms!

    Reply to Mari
    • Elna

      April 10, 2020 at 9:46 am

      Hi Mari,

      You’re welcome! And it means a lot when you say my writing is easy to read! I am a freelance writer and brands hire me to write content for them so this is nice to hear! 🙂
      Glad you enjoyed this post and if you ever need help you can email me! I’m here for ya!

      Reply to Elna
  7. Mila

    January 26, 2020 at 11:35 pm

    Elna, you always provide the best quality advice. I was wondering does Pinterest favors those websites with higher domain authority?

    Reply to Mila
    • Elna

      January 28, 2020 at 4:16 pm

      Hi,

      Thanks so much! I don’t think Pinterest favors blogs based on domain authority. They are only wanting people to stay on their platform as much as possible and interact with their pins on the platform. So if your blog on Pinterest is doing that then Pinterest will favor your blog.

      Reply to Elna
  8. Hannah

    December 23, 2019 at 7:16 pm

    Wow! This was so helpful! I am just starting out in the blogging world and I was able to correct several things on my pinterest account thanks to this article! Thank you so much for sharing!

    Reply to Hannah
    • Elna

      January 5, 2020 at 3:55 pm

      Hi Hannah!

      Wow! That’s awesome to know! So glad this post was helpful in optimizing your Pinterest profile!

      Reply to Elna
  9. Tiffnicole

    October 30, 2019 at 7:41 pm

    These are great tips! This post made me check my Pinterest and my URL speed for my website. I was amazed at the results, so do you have any recommendations for fixing these as well or a blog post?

    Reply to Tiffnicole
    • Elna

      October 31, 2019 at 11:43 am

      Hi Tiff,

      You just have to be consistent. Produce fresh content for Pinterest and content your followers will engage with! Good luck!

      Reply to Elna
  10. Erin

    September 20, 2019 at 7:46 am

    Thank you for the reminder to audit boards on a regular basis! I need to do that more often.

    Reply to Erin
    • Elna

      September 22, 2019 at 9:18 pm

      Hi Erin!

      You’re welcome! Yes, auditing your Pinterest boards should happen every 3-6 months for sure!

      Reply to Elna
  11. Devin

    September 10, 2019 at 5:31 pm

    Superb info! I’ve been working on my Pinterest game for a bit, but it’s a little shaky. Some months it’s up and the next month it drops. Hopefully by implementing some of these great tips I’ll be able to blast this thing off! Thanks!

    Reply to Devin
    • Elna

      September 13, 2019 at 9:00 pm

      Hi Devin,

      Good luck! Pinterest is always changing so you have to up to speed with the changes and trying new tactics!

      Reply to Elna
  12. Kelsey

    July 19, 2019 at 2:38 pm

    Thank you for this. I needed some tips. I just started a blog; I feel like I have a lot to write about and various topics that I can contribute to, but don’t know the best way to get anyone to view my content.
    http://www.mnmilitarywife.com

    Reply to Kelsey
    • Elna

      July 20, 2019 at 10:46 am

      Hi Kelsey,

      That’s great! Good luck with your blog content!

      Reply to Elna
  13. Joy

    July 18, 2019 at 1:36 am

    Thanks Elna! I find your tips very helpful!

    Reply to Joy
    • Elna

      July 20, 2019 at 10:48 am

      Hi Joy!

      So happy to hear this!

      Reply to Elna
  14. Nailah Saleem

    May 22, 2019 at 7:29 pm

    Regarding your comment on group boards, I definitely agree! I’m a brand new blogger with less than 50 followers on Pinterest, and I am a contributor to a group board in my niche with about 5k followers, yet I get more impressions, pins, and link clicks from my own board! All that being said, my niche does seem a bit small. Is it possible that there’s not enough interest in my niche to grow my blog?

    Reply to Nailah
    • Elna

      May 22, 2019 at 8:22 pm

      Hi Nailah,

      That’s great about Pinterest group boards. For new blogs Pinterest is the place and being on just one group board can help you grow your engagements for sure! Not sure what your niche is but you can also broaden your niche if you find that it’s too narrow!

      Reply to Elna
  15. blogging news

    May 17, 2019 at 6:42 am

    hi Elna,
    This is a very helpful blog. I’ve got some ideas to read this blog. I worried to think about how to increase a traffic on blog but you solved this problem. Thank you for sharing….

    Reply to blogging
    • Elna

      May 17, 2019 at 8:47 am

      Hi!

      Thanks so much! Yes understanding how to use Pinterest as a new blogger can be a challenge. We aren’t consumers, we are content creators for Pinterest. Once you understand that you can form a plan!

      Reply to Elna
  16. Madi

    March 3, 2019 at 9:32 pm

    Thanks for these awesome tips! The biggest help for me on Pinterest is definitely scheduling. I don’t have the time to manually pin all day with a toddler running around and an Etsy shop to run!

    Reply to Madi
    • Elna

      March 4, 2019 at 11:07 am

      Hi Madi!

      Yes, I feel the same way to. I have multiple Pinterest accounts and without Tailwind they would be static! Glad you found some tips on how to use Pinterest!

      Reply to Elna
  17. Isabella

    February 26, 2019 at 7:21 am

    As a new blogger, I’ve been trying to decide which social media platform to use. Instagram is out because it seems that you have to post on your phone and not computer. I can’t stand using my phone for the internet. I’m going to use your pintrest tips and run with it. Thank you for a very informative article.

    Reply to Isabella
    • Elna

      February 26, 2019 at 11:23 am

      Hey Isabella!

      Good to know! Yeah, Instagram is hard for me too. I haven’t updated my profile in a year or more! I like working in my office on my computer! I hope you enjoy Pinterest!

      Reply to Elna
  18. Erica

    January 30, 2019 at 9:48 am

    In #24, what exactly does pinning from your blog mean?

    Reply to Erica
    • Elna

      January 30, 2019 at 8:04 pm

      Hi Erica,

      When you pin from your own blog, that means you go to a blog post of yours and pin it.

      Reply to Elna
  19. Mark Danenhauer

    November 4, 2018 at 7:57 pm

    Thanks much. These are great tips. I only can hope Pinterest will help grow my blog as successfully as yours:)

    Reply to Mark
    • Elna

      November 8, 2018 at 2:05 pm

      Hey Mark!

      I’m sure it can if you sink your teeth into Pinterest marketing and try different strategies 🙂

      Reply to Elna
  20. Beth

    November 2, 2018 at 4:18 pm

    Thanks for your tips! These are super helpful. I noticed that PicMonkey only has a free trial. Has this changed recently from free to a paid service? Can you recommend another editing program?

    Reply to Beth
    • Elna

      November 3, 2018 at 4:00 pm

      Hey Beth!

      Thanks so much! You can try Canva too!

      Reply to Elna
  21. Terrie Johnson

    November 2, 2018 at 12:27 am

    This is great info. My monthly impression got up to 350,000 and then a group board I was pinning to a lot went solo and my monthly impressions dropped down to 70,000 monthly views. So I know what you mean about not depending on group boards

    Reply to Terrie
    • Elna

      November 2, 2018 at 11:06 am

      Hey Terrie!

      Yeah, group boards may die out next year, but who knows? For now, group boards are working for some of my profiles and I’ll continue to monitor them! Thanks for stopping by!

      Reply to Elna
  22. Anne Fraser

    November 1, 2018 at 5:41 pm

    Thanks this is the clearest pinterest strategy guide I have read.

    Reply to Anne
    • Elna

      November 2, 2018 at 11:07 am

      Hey Anne,

      Good to know! Thanks so much! Yes, how to use Pinterest for your business or blog can be a challenge for many. It’s much more than a social media platform for sure!

      Reply to Elna
  23. Nipa

    October 29, 2018 at 4:13 pm

    Thanks, Elna. I noticed my pageviews dropping over the past few weeks and needed some tips to be noticed again!

    Reply to Nipa
    • Elna

      October 30, 2018 at 5:01 pm

      Hi!
      So glad these tips helps you on how to use Pinterest as a beginner! Gaining blog traffic from Pinterest can be a challenge if you don’t know the platform! I hope this helped!

      Reply to Elna
  24. Jane

    October 28, 2018 at 6:10 pm

    Oh, My Word! Thank you! I have been wondering how people got the follow me on Pinterest on their blog and now I know! Thanks to you I always learn some great actionable tips from your posts. I am trying to grow my blog traffic and this is very helpful.

    Reply to Jane
    • Elna

      October 29, 2018 at 11:45 am

      Hi Jane!

      You’re welcome! So glad you found some Pinterest tips for marketing your blog!

      Reply to Elna
  25. Nicole | The Professional Mom Project

    October 27, 2018 at 9:03 pm

    Thanks for these amazing tips Elna! Always love your posts and how helpful they are. Pinterest has been a bit of a challenge for me lately so these updated Pinterest tips will come in handy for sure.

    Reply to Nicole
    • Elna

      October 28, 2018 at 9:34 am

      Hey Nicole!

      Thanks for stopping by! Yes, Pinterest is all over the place lately eh? But, I found these 27 tips to be stable and they’re easy to adopt in your Pinterest marketing strategy as a blogger!

      Reply to Elna
      • Babatunde Adedeji

        May 13, 2019 at 9:09 am

        This is one of the most vital information on increasing you target audience to your blog.

        Reply to Babatunde

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About Elna

Elna

Hi! I'm Elna, a Millennial mom to twins. I blog, I create and I mom all day long! Follow me while I help moms like you make money with their blog. →

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