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5 Devastating Pinterest Mistakes You’re Making in 2021

Are you learning how to use Pinterest but finding that you’re just making countless mistakes?

You’re just not sure how Pinterest works and the best ways to use Pinterest.

So, instead you might be making some devastating Pinterest mistakes that result in dwindling or very little traffic.

Recently, Pinterest has been changing and causing alarm for content creators, making them want to ditch this platform.

They are complaining that their pin performance is decreasing, their clicks are non-existent and their traffic is tanking.

My course, Ready Set Blog for Traffic has an in-depth module on Pinterest marketing.

I’m updating the lessons and adding brand new lessons and brand new strategies for all the changes that are happening on Pinterest.

To help you figure out Pinterest, see if you are making one of these devastating Pinterest mistakes.

How is My Pinterest Traffic in 2021?

When I first started Twins Mommy, I shared my traffic sources every month for around 10 months.

It’s been a while since I shared my last Pinterest traffic report on my blog.

For 2021, my Pinterest traffic is actually steady, which I’m thrilled.

Twins Mommy Pinterest traffic for 2021

This tells me that the tactics I have been teaching in Ready Set Blog for Traffic are still holding true. However, I still want to improve my Pinterest traffic and help other pinners if they are struggling with gaining Pinterest traffic.

1. Not Following the Pinterest Guidelines (From Pinterest)

Did you know that Pinterest posts their Community Guidelines and details their content safety policy?

You might be surprised on what Pinterest deems as “harmful, misleading, or violent content.”

Topics such as: breastfeeding or essential oils falls under adult content or misleading content. Do you blog about those topics?

Pinterest says that,

“[Y]ou can save content about sexual health, breastfeeding, mastectomies, art, education and well-being with adult nudity given the non-pornographic context, but we may limit its distribution so people don’t run into it accidentally.”

As well, if you are in the home decor niche or renovation niche, I would avoid using “ivory” as a paint color or theme as this is a red flag word for Pinterest. And, this can result in suppression of your pins.

This can be a reason why your Pinterest traffic is taking a hit.

Does, this mean that you can’t share pins about breastfeeding?

You can, but it just means that pinners will have a harder time finding your pins.

Heather of Very Anxious Mommy, shares a lot of breastfeeding pins on her Pinterest profile. 

Very Anxious Mommy Breastfeeding pins

I asked her in my Facebook group if she is seeing a dip in traffic because she’s pinning breastfeeding content and she said no.

Over on my Smart Mom Ideas blog I do share breastfeeding content but I don’t pin that content often. I also think pregnancy and postpartum are topics that lean into adult type content for Pinterest. This could be why my Pinterest traffic isn’t exploding for that profile.

2. Not Adapting to the New Features

To compete with Instagram and Tik Tok Pinterest has unveiled Idea Pins (once called Story Pins). 

Along with video pins, Idea Pins are a way to keep Pinners on the platform longer.

As a content creator we don’t like that or want that, right?

We want people on social media to see our stuff and click right away for the juicy content on our blog.

Well, I’m sorry to say, but every social platform out there is trying to keep their people on their platform.

Youtube works hard at showing content we want to see on repeat, Instagram has Reels as a way for us to sit and watch Reel after Reel after Reel and now Pinterest has Idea pins so that pinners can just sit and watch pin idea after pin idea.

It’s our job as a content creator to adapt to these changes or new features.

For the longest time I didn’t give into Instagram Reels.

I kept hearing how other bloggers were embracing Reels and how much views they were getting and ultimately engagement they received.

When I decided to do Reels, I missed the boat on that feature and mine don’t perform as well.

Youtube unveiled Youtube Shorts to compete with Reels and Tik Tok and I haven’t embraced those yet or not sure if I will.

But, Idea pins…I gave in.

I wanted to see how this could work. I will share my findings in Ready Set Blog for Traffic, but so far it hasn’t resulted in LESS traffic or LESS engagement on my pins.

In fact, I get Pinterest updates of thousands of people saving my pins even after I started using Idea pins.

So, don’t be afraid to try the new features on Pinterest!

3. Using Low Quality Group Boards

Over the years group boards have been deprioritized (suppressed) on Pinterest. When I’m on my feed, I find only pins from pinners’ boards, not group boards.

And, for new pinners this isn’t a great strategy anymore. Most newer group boards are very low or poor quality and many of them are spam.

It’s nearly impossible now to get into well established and high quality group boards (that ship has sailed). While I belong to many high-quality group boards, it’s something I no longer teach since it’s not applicable for new pinners.

Instead, focus on your own boards and profile.

4. Trying  Out Too Many Tactics

I know for many of us, when we are trying a new social media platform, we want to try every possible strategy out there, right?

For Pinterest, there are hundreds of Pinterest gurus and hundreds of Pinterest courses and hundreds of strategies and tactics to use on Pinterest like:

What do you do?

Well, you try them all at once! Then, you get upset because it doesn’t work and then you don’t trust the source of that information.

For me, I’m actually trying several different strategies that I’m fine-tuning for my audience, but I’m fortunate that I have more than one Pinterest profile to trey these on.

Ideally though, if you start something new on Pinterest you have to stick with it for at least one month to conclude if that tactic worked or not.

So, be patient!

5. Using Small Font or Illegible Fonts

The majority of pinners are viewing pins on mobile, so it’s more important than ever before to have legible pins.

This means limiting script fonts and making your fonts larger on your pin. When I first started Pinterest marketing, I loved using a script font for all my pins….I’m surprised I grew on Pinterst because looking at these old pins, well it’s hard for me to read them on my phone!

Old Twins Mommy pins

On mobile these pins are smaller and it’s hard reading that script font!

Instead, what I do now with my pins is make sure I use a very legible and very large font!

My Twins Mommy pins for 2021

If I use a script font, I use it on non-important words.

Top Pinterest Mistakes You Might Be Making

There ya go!

Are you making these mistakes on Pinterest?

Let me know in the comments and maybe I can offer some advice! For more help check out my post on how to use Pinterest trends to gain more blog traffic.

Please pin me!

Leave a Reply

11 Comments

Hi there! Great points, thank you! Is pinning a fresh pin (but a same URL) with just 2-3 days gap alright? I don’t repin any content but was wondering if its okay to send out fresh pins for one post with 2-3 days interval time?Reply to Emily
Hi Emily, A fresh pin is a pin that has never been published on Pinterest. You can use an old URL or a new one (like a new post). I would only pin a fresh pin once and let Tailwind do the re-sharing.Reply to Elna
Thanks for such useful information! That’s really interesting about the larger range of red flag words.. things that are more “adult” content that normally I wouldn’t think twice about mentioning (eg. breastfeeding). My Pinterest traffic has been steady but low. Hopefully with some patience and minor tweaks it will pick up.Reply to Heather
Hey Heather, You’re welcome! Glad you enjoyed this post! Yea, breastfeeding is a middle topic. People like Heather of Very Anxious Mommy sees no difference and still gets traffic so it might be an okay topic. I just know my breastfeeding content doesn’t get out on Pinterest much!Reply to Elna
Hi Elna, I am so excited to check the new updates in Ready Set traffic course! I have an essential oil blog 🙂 may be that’s why I’m not getting traction on Pinterest. Would you suggest some tips that will help me?Reply to Sheetal
Hey Sheetal, Yes, I’m updating the Ready Set Blog for Traffic and have a lot A LOT of new lessons! Super excited. Essential Oil is a difficult niche on Google and Pinterest! I suggest you pivot to something more Pinterest friendly like self-care perhaps!Reply to Elna
Thank you so much Elna! yes, end of last year I started to write with an angle of self care for moms using essential oils 🙂 I need to create more content, which is kind of not happening 🙁Reply to Sheetal
Thanks for this insightiful tips! I am still learning pinterest and it’s blowing my mind as a new blogger and pinner. I grabbed your PPP and I’m hoping to get organized. 😉Reply to Jordan
Hi Jordan, Thank you so much! Yes, Pinterest is drastically changing and it’s not prioritizing the content creators AT THIS TIME. I believe over time they will start prioritizing us, the content creators that place pins on Pinterest. So, I will wait and happy create pines and use their platform. Thanks for picking up the PPP guide!Reply to Elna
I’d love to hear you talk more about your incorporation of story pins! I’ve been following you on Pinterest and seeing how you’re using them! I went through a faze the last few months, where I became obsessed with my Pinterest account and was driving myself nuts! I was switching my strategy a lot and hedging confused listening to everything out there. I am seeing small growth now, which is a step in the right direction. That’s good enough for me right now! It’s also made me not be so dependent on one platform. Almost all of my subscribers have come from Pinterest, so I know it’s working, but I am trying to get better about SEO now and have started optimizing a few of my popular posts. This was helpful!Reply to Sierra
Hi Sierra, That’s good thinking! You don’t want to focus on just ONE way to grow your blog. For 2021, you do have to look at different measures and avenues to grow your blog. Glad you are finding success with Pinterest! As for Idea Pins (aka Story Pins), this will be discussed in Ready Set Blog for Traffic course.Reply to Elna