How to Write a Blog Post That Gets a Ton of Comments – Blog Post Template

Elna May 15, 2021 144 Comments

Okay.

You’ve managed to get your blog up and running and even do some blog writing before your site was live (Kudos to you! I never did that! I just wrote a post and published it).

But after putting out four posts, something is obviously wrong.

You’re putting out this awesome and epic content, but no one is commenting on them.

What gives? You pour your blood, sweat and tears into your posts, even stay up late blog writing into the night and after two days of your post being live, nothing!

Not even a, “great post” type of comment. You know you have the best post out there and you’ve shared it on social media. So, why isn’t anyone leaving a comment?

Maybe you need help with a blog post template for ramping up those comments.

Learn how to write a blog post that people love to read.

Before you get into the nitty gritty of this post, if you’re reading this and don’t have a blog, but want to start one, I have an easy step-by-step tutorial on how to start a blog using SiteGround!

My Post With the Most Comments

I was taken surprised by how many comments this little blog is getting! Like seriously…

I just never thought I’d get even more than a few comments on such a new blog.

But I found that a lot of my posts have comments on them.

Not all of them have 20+ comments on them. But, I never thought I’d get over 400 comments on one of my posts!

Who would’ve thought that a post about blog commenting would result in blog comments? I really didn’t! 🙂

But, my posts didn’t start out like that.

Before I generated 20+ comments regularly I was getting only 6 comments per posts – and half of them were my responses! So three people commented on my posts in the beginning.

Which isn’t bad, right!

So, what did I do to cultivate not only a loyal following of commenters but getting any comments on my posts?

If you’re a newbie blogger, find out the seven things that will explode your blog post and generate a ton of comments. I used all of these tricks and now average around 30+ comments a post (generally…).

How to Write a Blog Post – Blog Post Template

1. Write an Engaging Headline

The first part of this blog post template is the headline.

The headline is what gets people to click and view your post.

But, what makes a good headline and how do you know if your headline is actually good?

You know I’ve noticed on Pinterest that the pins with the most repins have similar headlines.

I’ve found these headline types do well:

Secrets

Don’t you love secrets? Even if you aren’t a gossiper, if you see a headline with the word secret in it – The One Secret to a Clean Living Room – doesn’t it make you want to know what it is…like right. Now?

It does for me. Take a look at this pin from Brilliant Business Moms:

With over 200 saves, it’s a winning headline. Psst… I even used the “secret” headline too!

Mistakes and Fears

Okay.

Using someone’s faults or mistakes may seem a little.. um..wrong..but if you phrase it in a way that will ultimately help your readers, wouldn’t you want to use this highly repinnable headline?

I would!

Here’s a pin from Ardelia Lee:

This pin has over 1k repins!

I know if I read this headline, I would think – Yikes! I hope I’m not making these mistakes! Let me check and find out! *Click.*

See? It totally works.

Built In CTA

Your blog post template should have a strong CTA.

What’s a CTA?

That’s a call-to-action.

This tells the reader what to do and you typically see it at the end of a blog post or sign up from. But, you can totally use a CTA in your headline!

The best way is to use, “Try this!” or “Check Out This,” in the blog post title.

Simply using these phrases in your blog writing will entice readers to click because they want to find out what this, “this” is.

Maggie Patterson knows how to use a CTA in her headline. This pin has generated over 3k repins!

Personalize It

Using the first person (I, my) instead of second person (you, your) tends to do better on Pinterest.

I think it’s because when you search on Pinterest you want success stories or relatable stories.

So, if a mom’s pin is about how she manages to make a full-time income at home while taking care of her three children, you want to know how the heck is she doing that?!

Check out my pin about using Pinterest to help you make money.

It’s generated over 5k repins! Wha-what! This pin is by far the MOST repinned pin I have on my entire site.

2. Use Proper Formatting

Learning how to write a blog post comes with a set of rules. I didn’t when I first starting blogging.

I had to learn this just by reading blog posts and finding out that there was a right way and a wrong way.

The biggest thing to remember is trying to make your blog post easily readable and scannable.

People don’t have a lot of time to actually read your post, so to encourage that they really DO read your post, make it easy to read!

Phew!

Some tips to make it readable and scannable:

Make your paragraphs short. One sentence paragraphs RULE!
Use bullet lists and numbered lists – like this one!
Use subheadings. This breaks up your post and makes it easy for a reader to find out what they want to focus on. It’s also good for SEO too.
Bold words and phrases. I don’t do this often (because I just forget, but it’s a good trick). It helps the reader to know what to pay attention to.

Just by breaking up your text with shorter paragraphs (no more than 2 or 3 sentences) you make it a thousand times easier to read!

3. Add Your Personality

Finding your blogging voice can be hard when you’re naturally an introvert (like me).

You might end up “stealing” other voices when you don’t realize it.

I know that’s happened to me.

But, over time, you start to figure out your writing style and comfort level.

Since, this blog is more of a personal blog I can let loose a bit. I can use slang, be cutsey or just have fun.

I tend to say that everything is my new BFF!

Melyssa Griffin likes to denote *drops mic* a lot in her posts.

Dre Beltrami curses like a sailor and people love her for it!

When you find your personality, you’ll start to find that people will remember you and visit your site more often.

And when you pair your personality with a strong visual brand, you’re a force to be reckoned with mamas!

My favorite girl boss and brand is Allison from Wonderlass. Her personality kicks butt and I just love it to pieces. Just look how she starts this post out:

Hey there buttercup! Know what I REALLY want today? Ice cream. But that’s beside the point.

Love it.

So, don’t be afraid to be goofy.

The point is, is to be yourself and have fun. I’ll always be an introvert, but the more I do video and the more I blog, my personality will prove itself.

4. Write Informational Posts

Learning how to write a blog starts with the intention to help and inform your readers.

There’s one thing I see a lot of new bloggers do that might be the reason why they aren’t seeing a lot of action on their site.

New bloggers tend to write for themselves and not for others. So a lot of their content is inspirational.

So a post like, My Trip to Disneyland with My Three Kids probably won’t generate a ton of comments, right?

But, wait! Didn’t I just tell you that using the first person in your headline is key to getting a ton of comments?

Well yes, but the other part to that is the post itself has to be extremely helpful.

Taking the example I just made, we can turn it around by saying this instead:

How I Had a Stress Free Vacation to Disneyland With My Three Kids.

Okay. Now we’re talking.

Now I want to know how this super mama had a stress free vacation – ‘cuz like how does that ever happen? – to freakin’ Disneyland with her not one, but three kids?

That’s an informational post because after reading it, I’ll hopefully have some awesome stress-free tactics.

So, when you’re thinking about your blog schedule and editorial process, think about the specific topics you want to write about and turn them into informational posts.

Another way to think of informational posts is to do How-To type posts. These immediately tell a reader that your post is full of helpful tips.

By providing tips, tools and strategies to your readers, there’s no question that they will comment on your post.

That’s one of the main reasons I received a lot of comments on my most commented post. I provided a unique tip and people responded. Take a look at Stephanie’s comment:

Providing useful tips that are actionable and beneficial for your readers will excite them and want to comment on your blog post.

So help your peeps out and write informational posts and not inspirational posts.

5. Promote Your Posts

Let’s get real here.

A big part of why no one is reading your posts is because they have no clue you exist!

Us bloggers read a lot of posts in a day. We also get a lot of email in a day. I typically get 100 emails a day – many of them are newsletters or marketing emails, client work, inquiries and questions from subscribers.

If you promote your blog post enough, people will start to remember you.

And when this happens you don’t have to spend 80% of your time promoting your post.

Do you think Melyssa Griffin spends that much time promoting her posts? She doesn’t even email much to tell her subscribers about her latest post. That’s because she only writes a few posts a month.

When you have enough traffic either from social or organic (from Google) you don’t need to promote as much.

But, hey! You’re a new blogger so now is the time to kick it up a notch and promote the shiz out of your content.

This means going to Facebook groups, sharing it on Twitter and scheduling it on Pinterest using Tailwind.

6. Add a CTA

We discussed a little bit about what a CTA is – a call-to-action you tell your readers. Having a CTA at the end of each of your posts will help get more engagement.

Why?

It can help open up a conversation in your comments. Typically, at the end of my blog posts I ask a question related to what my readers just read.

An example is:

Now it’s your turn – tell me what your favorite social media tool is and how it’s helped your list grow.

This CTA is specific and helps a reader mull over your question and give an insightful comment.

Because the last thing you really want is some general, “Great post!” type of comment, right? You want to start a conversation where you learn something from your readers and you can respond with a thoughtful comment.

But, what about your lead magnet?

Oh wait! If you’re not sure what I’m talking about – that’s okay! I think half the time my husband has no clue what I’m talking about 🙂 – it’s the main freebie you’re offering for your visitors.

You usually see an advertisement for a blogger’s lead magnet – eBook, video course, resource library or Facebook group – on the site’s header, side bar and at the end of blog posts.

For example, here’s By Regina’s lead magnet on her site’s header:

Well, you can have a sign-up form for your lead magnet at the end of your blog post. This is typically your CTA.

But, you can still have that and a question to prompt people to comment on your post. Here’s an example from one of my posts:

Screen_Shot_2016-07-21_at_2_54_25_PM — Original CTA for Twins Mommy

7. Make It Easy for Them to Leave a Comment

Did you know that some commenting systems make it super-duper complicated and challenging to leave a comment?

For example, I don’t like commenting on sites that use Disqus. I leave a comment, fill out my info and submit it…and my comment disappears! Grr.. So then I leave a comment, copy it and fill out my info and then submit and then paste.

Now if I do it the other way – fill out my info and then drop my comment – when I submit my comment I get some authentication alert saying I have to check my email. Grr…

So you can see, I get a tad frustrated commenting on sites that use Disqus.

Other commenting systems have you jump through anti-spam loops before you can comment on a post.

So, if you really want comments on your post, make it easy for us to comment!

It’s that simple.

If you’re worried about spam, use Akismet (for WordPress users) to handle all those spam comments.

I use this plugin for all of my sites.

How to Write a Blog Post for Amazing Blog Traffic

Are you ready for some comments?

The key thing to remember is to promote your posts after you’ve optimized it for commenters.

Then do a happy dance when you receive comments!

Over to you – what has helped you generate more comments on your blog posts?

I hope you’re enjoying my Blogging Basics series. Be on the lookout for more topics to help the newbie blogger navigate this beast we call blogging!

Need More Help Growing Your Blog Traffic? Check Out Ready Set Blog For Traffic

144 Comments

Hi Elna, awesome post! You’re always sharing such fab, actionable content. I was just going to ask (if that’s ok) what plug-in/ software you use for your comments? I’m currently just using my themes built in comments. I used to have Disqus and didn’t like it at all so removed it. I didn’t even like using it within my dashboard, let alone using it to comment on other blogs.

Hi Leah, My husband designs our sites and he said it’s the theme customizations (his!). I never liked Disqus or Facebook comments. I actually talk about this in this post: https://twinsmommy.com/upgrade-blog-comments-traffic-generating-tip/

This was a very helpful post, I really enjoyed it. Now if only I could apply this information to my own blog.. Gotta think of something to write about first! Oy vey..

I enjoy reading all of your blog posts Elna because your writing style not only flows perfectly but your content is full of valuable information. Considering buying your RSB course but my question is if the Pinterest module is still applicable after Pinterests recent changes? Thanks so much, you rock mama! Kris

Hi Kristin, Thanks so much for your kind words! Your blog is soo pretty and cute! I can’t wait to dive right into your content! As for my course Ready Set Blog for Traffic, I’m actually updating the course as we speak! When I’m done it will be updated for 2021 but give me time! I’m not sure if I’ll raise the price so it’s best you get in now at the current price!

This is one of the best posts I’ve ever seen with actionable steps I can apply to my blog today. Thank you.

Hi Jodi, Wow! Thanks so much! That means a lot from me since I’m also a freelance writer 🙂 Enjoy writing your first blog post!

I would love some basic help with my WordPress blog if you do that! It’s like another language! I would pay of course! Thank you for the great post. It was helpful.

This is a great list. Learned so much from this. Thank you so much.

Hi! Thanks so much! Glad this post on how to write a blog post was helpful!

Hi Elna, Thanks a lot for sharing these tips. Since I’m very new to blogging I have a lot of ideas in my mind to start a blog post (in fact, to start a blog!). I don’t know if starting a blog that includes several topics – not all of them are related to each other-, would be a good idea? This is what I know, love and have experience on: international development (17 years); healing practices including ayurveda, herbalism, therapeutic yoga, chakra healing (10 years); cycling (since I was a kid); vegetarianism, veganism, and IBS/SIBO issues (26 years). I just resigned to my job and thought that blogging would be a good option to make that move. Thanks in advance, Sandy

Hi Sandy, You have a lot of great topics you can write about. I think you would do well with a health lifestyle blog and you can incorporate all those topics in that blog! Good luck!

Love this post! Great inspiration for me as blog comments seem hard to come by and I LOVE getting them as one of the reasons I started blogging was for the engagement. I used to blog years ago and the scene back then was a lot more reciprocal. I would comment on blogs and receive replies and many of those bloggers would do the same. Now is a different playing field altogether (well it seems to me that way!). If I get nary of a response, I’m lucky! What happened? I haven’t given up and perhaps the Mummy blogging scene is different to the kind of blog I had in the past. Who knows! But I’ll implement some of your suggestions and see how I go. Many thanks again!

Hi! Sorry to hear you don’t have a lot of comments or engagement on your blog. Some bloggers say that the engagement has moved to social media and I agree. I use Pinterest to grow my list and get traffic and Facebook to engage with my audience. Sometimes they comment on my blog but I think most come from Pinterest! So try there!

This post was a blessing! It’s 4:39am and I am up researching blogging tips. This is by far the best. I stumbled upon your site during my research and you have given me so much motivation and drive. I am loving your content and you surely have a new subscriber. I will definately incorporate these tips into my posts to grow my audience and my brand. Thanks so much for your dedication in helping new bloggers.

Hi Javonda, Wow! Thank you so much for your kind words! So happy you enjoyed this post on how to write a blog post! I love blogging and sharing my tips to help new bloggers like you! Thanks for being a subscriber!

Thank you so much for this. My new blog is less than a month old. I get lot’s of traffic from Pinterest but no one ever comments. My posts are more visual and I like it. Not sure what else to do.

Hi Teresa! Make sure you have a CTA at the end of each blog post and ask a question. Also, try some engagement tactics when you write!

Hey, thank you so much for making this post. Really helpful

Your post is such a life saver. First off, it is motivating when others can relate your situation. I often have time writing and I lose confidence. It is hard to write 1,000 words let alone 10,000. Your tips are great, especially writing a list. I find it easier to write a post in list format. I have never tried writing my Introduction last and I have to be honest it stumps me. So I am going to takes these steps and follow them. Thanks so much for sharing!

How could blog comments benefit a blog?

Blog comments can help with adding more value and more written words on an article. Google sees comment writing as more words on a page, making it long form. As well you can use keywords in your comments to boost ranking potential!

Thanks so much! I have been reading a lot of your blogging post for newbies. There is such good information on them

Hi Manda, So glad this post was helpful! Thanks for being a loyal reader!

Thank your Elna, I have a desire to inspire, to write about things that I believe will help others achieve great things. I know there is a pattern to follow that leads to one being successful. So when I see blog posts such as yours I feel you want inspire others to join you through their success – and I thank you for sharing.

I loved this!!! Thank you so much for the tips… I’m a new blogger, my site has been live for 4 days (mightymamma.com). I was hesitant clicking your link as I thought I would end up at a place where I had to pay to find out your secrets. So it was refreshing to find a post where I legitimately feel that you’re trying to help your readers. Kudos to you!!!

Hey Trina! Congrats on starting a blog! Yay! I LOVE blogging and helping others start a blog and increase their traffic and income!

This was very great and informative article. I can’t wait to implement some of these strategies on my blog! Thank you.

I am in the research and content building stage. I have found your website to have the most practical resources in starting a blog. I have pinned from many websites, but your pages links at the bottom to related articles have kept me looped in to your page. I am very grateful and starting to get excited about starting up my blog! Thank you so much for the great tips! I really feel so much better equipped and educated thanks to you.

Hi Telina! Thank you so much for being a loyal reader! Make sure to sign up to my email list so you don’t miss out on more tips to help you 🙂 (shameless plug I know!!) I’m sure you’re going to do great when you start a blog!

Thank you so much for all this help I have been writing my blog for a few months and haven’t gotten any comments or that much traffic so I’m trying to learn as much as I can to up my traffic get more comments and what I’d really like to do is make some money so I appreciate everything you write you do it in such a wonderful way and so user-friendly I look forward to constantly looking at all your blogs and advice – Nanabanana Wisdom

Hi Susan! You’re welcome! Try writing these best topic blog posts on your blog to start attracting traffic!

Wow! There’s a lot of great information in this post. I loved the idea of building in a CTA right into the headline and your other ideas to tweak the headline to make it more enticing. Also, I couldn’t agree more about making the commenting system. As easy as possible. People are busy and making comments and navigation simple is so important!

Hey Megan! Thank you so much! Yes, knock down the barriers for sure! I know on some blogs I have a hard time finding blog posts! Or other times commenting! I personally leave those sites!

This is really educative. Can’t count how many time I stalk my posts to see if I have gotten comments. And I wonder why there’s a very few after pouring out so much! Will definitely put these into practice. Thank you! TinukeAwe.com

Hi! So glad this post was helpful. Writing a blog post for comments and shares takes practice! Just keep on writing!

Love this post! So many take-always! I need to do a better job with my headlines, along with making my posts more readable, and commenting on others blogs! I also didn’t know about commentluv, but will be adding that to my blog. Thanks so much for the tips!

Hey Nicole! Thanks so much! Glad you enjoyed this post! Yes, writing a blog post as a newbie takes time and practice! Have fun blogging!

Awesome post for new blog writers like myself! Thanks!

Hi Maureen, You’re welcome! So happy you found some tips to write a blog post that gets comments!

I am currently binge-reading your posts while I am on a mission to start my own successful blog. I was so excited to find so much useful information all in one place! Now to join your facebook group and get ready to launch my own blog!

Thank you so much Rebecca! So happy you enjoy these blog posts on Twins Mommy! Enjoy blogging and please post in the Mom to Mompreneur Facebook group any blogging questions you have!

Ok so I’m a newbie to blogging and I haven’t gone live yet bc I’m having trouble even getting my WordPress to look the way I want!! I thought I was a lil tech savvy but turns out that even tho my age says I’m a millennial my brain is def not!! I can’t even figure out how to add the Pinterest button to the page!! Can you help me out??

Hey Shannon, Have you joined my Facebook group Mom to Mompreneurs? There are many tech mamas there that can help you (and me too). Just search for that name in FB to find us!

Hi Elna, This is another super helpful post for newbies like me. I just started my site and when someone left a comment I received an email to approve it. I don’t like it when my comments on other sites disappear and you’re right it should be easy. Also, I never leave comments on sites that use Disqus b/c it is a hassle. So I will definitely need to fix that. Thanks! 🙂

Hey DeShena! That’s great to hear! So glad this post about writing a blog post was totally helpful for you!

Loved all the tips! Very helpful…thank you!

Aline, You’re welcome! So happy you found some blog tips for writing a blog post!

Thank you! This was so simple and fun to read!

Hi Elna, thank you for the great tips! It sure is difficult to get quality comments on my new blog. The headline examples is awesome thanks!

Hi Estie, Yes, I agree with you. Often times I just remove comments that don’t hold value for me or are there just for promotional strategies or a link. And yes, headlines do make a HUGE impact for getting people to read your posts!

No doubt why your post has so many likes and comments, you write so well. This is such an in-depth post. I’m binge-reading your posts cos they are so addicting and INFORMATIVE! Love your blog! Thanks for sharing! <3 🙂

Thanks so much! 🙂 I love blogging and I love helping others even more. I hope you find some great tips to help you with your new blog!

This was really helpful! Thank you for literally spelling things out!! I’m a new blogger and appreciate the details!

Hi Jackie, You’re welcome! So glad you found some tips to help you write a blog post 🙂

Great tips! Thank you so much – I’ll definitely be looking through your site for more of your advice!

Great post! I’m a relatively new blogger and picked up quite a few tips.

Hi Alma, Thank you so much! Glad you found some tips on how to write a blog post with lots of comments!

Hey! The one thing I’m confused about with starting my mom blog is how can I link products or things I like. Life if I did a post on my top 5 fav nursing products. Am I able to just like them from lets say Amazon or Target? Is that illegal? haha

Hi Amanda, The best way to link products is to sign up to their affiliate program. That way when you promote that product using your special link you can get a kick back when they buy that product! It’s a win-win!

I found this post to have a TON of helpful tips. I’m glad I stumbled upon it on Pinterest

Hey Janet! Oh thanks so much! Glad you you found it on Pinterest, clicked, read and commented! 🙂

Thank so much for the guidance! This will be a real help. I have yet to start my blog but you really instill courage to jump in. I noticed you are also a freelance writer, which is something I am also looking at. Do you combine that within your blog or is that a whole different blog?

Hey Laura! Thank you so much! Yes, take the jump and have fun! Yes, I’m a freelance writer and have written a bit about that in this post: https://twinsmommy.com/make-money-blogging/

Thank you for the great tips! How do you make the nice pictures? Like the headlines?

Hi Vicky! I use free stock photos and Photoshop for editing my images. But you can use PicMonkey if you want!

Hi Elna Thank you for the great info about writing a blog post. I especially like the tip about headlines. It’s one area that I struggle with. If you are a new blogger trying to improve your writing skills and find your voice, which of your courses would you recommend, the freelance writing course or the “Ready, Set, Blog to Traffic”?

Hi Lara! Thanks so much for coming over to my blog!! I hope the headline tips can help you with your blog posts! As for the courses, the Ready Set Blog for Traffic is for new bloggers like yourself. My freelance writing course is for people who want to offer a service (freelance writing) and write for small businesses.

These tips have been super helpful!! I’m pretty new to blogging, so there is so much to learn.

Hi Denisha, Thank you so much! I’m glad you started a blog and looking for ways to build that engagement! Have fun writing posts!

I am just starting out with my blog and you are so right about adding your personality as an introvert. I am starting to find my “voice”

Hi Natalie! That’s awesome! Yes, us introverts have a hard time with that! Just blog one day at a time and your voice will develop!

Thank you for providing that information! I’m getting started on my blog and it’s overwhelming to actually write my posts. The ideas are there – but how to go about getting them drafted has been killing me! The points you bring up are very helpful – thanks again! BTW, I’ve got twins too! XD

Hi Heather! Thanks so much! For me, since I’m a freelance writer, coming up with topics and outlining is a skill I’ve learned. So, it just takes practice!!! Take some time to come up with topics and then create outlines of what you want to talk about! Good luck!

Elna, as always, a super helpful post. I’ m trying to come up with my own strategy to write helpful, quality posts faster. I will certainly note your points. Thank you for a great resource.

Hi Poovanesh, Glad you found some great blogging tips! Good luck on your blog!

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

Hi May, That’s a great analogy! You are right; you won’t know much about blogging until you just try it yourself!

Hey Elna, You have published such a great article. This is the best post I have ever read about writing a perfect blog post. Thanks for sharing this valuable article. Keep up the good work buddy. 🙂

Hi Elna, Wonderful post you have here. My Goodness! I was able to skim from beginning to end of this post and all I could say so far; you’ve shared all of the secrets. Especially in the area where you said “make it easy for people to leave comments” Just Like you I personally do not like to leave comments on disqus commenting system blogs as well as blogspot blogs” Something simpler like the WordPress Comment system is lot ok! Thanks for this wonderful tips. Have a nice day and stay cool!