I recently deleted over 100 boards from my Pinterest profile.
Cute the shock!
Yes—most were old group boards, but I also archived dozens of my own.
I’ll be honest, I went back and forth for weeks before doing it.
I’d read so many conflicting opinions with some bloggers saying to never delete boards because it could hurt your reach, and others swearing that cleaning up your account helps Pinterest understand your content better.
The more I researched, the more anxious I felt.
What if I deleted the wrong ones?
What if my Pintertest traffic dropped?
Pinterest can be unpredictable sometimes, and making a big change like this felt risky.
But I finally reached a point where I knew my account needed a reset.
There were too many boards I hadn’t pinned to in years, and scrolling through them just made things feel messy and outdated.
So I took a deep breath and started removing them—slowly at first, then all at once.
And you know what? It was worth it.
My profile feels cleaner, my pins are easier to organize, and it’s so much simpler to stay consistent now.
If you’ve been wondering whether to clean up your Pinterest boards, this post will walk you through exactly how to organize them and why removing a few (or a hundred) might actually help your account in the long run.
How I Removed Over 100 Pinterest Boards (Step-by-Step)
My Pinterest account for Twins Mommy is old—really old.
I started it back in 2017, around the same time I launched my blog.
So we’re talking about eight years of pinning, testing strategies, joining group boards, and riding every Pinterest trend that came along.
If you’ve been around that long, you probably remember when group boards were everything.
If you weren’t part of a few big group boards, you weren’t growing.
So like everyone else at the time, I joined as many as I could—some run by big creators like Sarah Titus and other work-from-home bloggers in my circle.
Over the years, I ended up in more than 100 of them, maybe closer to 150 total boards, including my own.
For a while, that strategy worked.
My Pinterest traffic exploded, and I even jumped 10,000 pageviews in a single month.
But as Pinterest evolved, things changed.
And, in the back of my mind, I knew that there is a limit to how many Pinterest boards you can have: 2,000.
Group boards became less effective (because Pinterest viewed them as having less priority), and my profile started to feel heavy and outdated.
Recently, I decided it was time to do something about it.
Here’s exactly how I deleted over 100 boards without hurting my account.
1. I Stopped Pinning to Group Boards
The first step was simple, I stopped using Tailwind.
Tailwind is a 3rd party scheduling tool many bloggers use to pin to Pinterest.
Tailwind was automatically sending my pins to group boards every week, but barely pinning to my own boards.
Once I realized this, I paused everything.
For about six months, I didn’t pin to any group boards at all.
That helped me see which ones were actually driving traffic (spoiler: almost none).
You might be wondering, did I even pin at all?
Yes, I started a new scheduling tool called PinGenerator and made sure to pin to my other boards.
2. I Started Removing Boards Slowly
When I finally decided to start deleting, I didn’t do it all at once.
Making too many changes in a day can look suspicious to Pinterest, so I spread the process over several weeks.
I’d open my analytics, scroll down to see my top-performing boards, and compare them with my full list.
If a group board wasn’t driving traffic or showing up in analytics, it was time to leave.
I started with a handful, then worked up to removing more each week.
And because they were group boards, I was okay with just abandoning them. All of them showed that they were not sending traffic to my blog.
So, leaving them was probably why I wasn’t growing my profile.
3. I Focused on the Numbers (And Not the Influencers Who Created the Boards)
Some of those group boards were created by big influencers, and honestly, I hesitated to leave them.
I mean these boards weren’t “known” to the public as much, and I had personal connections to the creators back in the day.
And it felt like I was giving up something valuable.
I didn’t touch them for a while, so I could just prepare myself.
So when I finally realized I hadn’t pinned to them in months—and they weren’t showing results—I finally removed those Pinterest group boards.
I had already removed about 50 boards.
When nothing bad happened, I felt more confident and continued until I had deleted or left over 100.
Now, should you do the same as me?
If you also have dozens of group boards then look at the analytics and see if they are bringing you traffic. If not, then remove a few of them and then wait a week.
After that week, remove a few more and more until you are are happy with it all.
4. I Archived My Own Boards
I can’t remove the Pinterest boards I created, so I archived them instead.
Some of my old Pinterest boards had pins that were still mine, and I didn’t want to lose them completely.
I archived anything that didn’t match the direction I’m going now.
Things like “Email Marketing,” “Grow Your Email List,” or “Facebook Live Ideas” just didn’t fit anymore.
Pinterest tips stayed, but only the ones that aligned with my current content.
And if I made a mistake or I start blogging about email marketing again, I can unarchive these boards.
5. I Created New, Fresh Pinterest Boards
Once my account was cleaned up, I started building new boards that reflected what I’m currently posting—home decor, holiday ideas, and seasonal content like Christmas and Valentine’s Day.
I even created boards for specific high-performing topics on my blog, like “Jobs for Teens” and “Jobs for Kids.”
This made my profile feel organized again, and it’s much easier now to find the right board when I pin something new.
And this is part of my my Pinterest strategy!
6. I Watched for Changes (and They Were Positive)
The best part?
My account didn’t tank.
In fact, it’s stronger now.
I started using the Pin & Win strategy from my course and within 30 days, my monthly views reached over 2 million.
My impressions, outbound clicks, and saves all increased.
Cleaning up my boards didn’t hurt my profile—it helped it.
I finally feel like my Pinterest account represents what I’m actually creating right now instead of what I used to post years ago.
Of course, this may not have been the reason why my traffic increased and my Pinterest profile impressions got a boost.
I pivoted my content on Twins Mommy to focus it more on Pinterest-loving topics.
So, that big change along with removing the “old” Twins Mommy content was what ended up working.
If you decide to remove old boards, remember you need to replace it with good Pinterest topics.
Where Is My Traffic Now?
After deleting the boards and making new boards and changing my content, my traffic started to grow.
I used to only hang on to around 20,000 pageviews and while that’s great traffic, it stalled for a long time.
Once I started publishing new content and pinning it to Pinterest, traffic started growing!
It’s more than doubled and it’s continuing to grow.
I’m excited for the next chapter of Twins Mommy!
Make sure to pin me!
